Associate Manager Trade Marketing

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.


About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

About the Role

Fanatics Collectibles is seeking an Associate Trade Marketing Manager to own the day-to-day programming, execution, and optimization of our in-store screen network. This role will sit within the Trade Marketing team and be responsible for ensuring screen content is current, accurate, operationally sound, and aligned with product launches, in-store priorities, and account needs.

This person will serve as the central operator of the screen network - managing content intake, QA, deployment, programming logic, and vendor coordination, while partnering cross-functionally with trade marketing, creative, sales, product marketing, and account-facing teams.

The ideal candidate is a highly detail-oriented executor with experience in digital signage, content operations, and cross-functional production workflows.

This position reports to the Global Trade Marketing Manager. This is an in-office position (NYC or LA).

What You'll Do

Screen Network Programming & Execution

• Own the day-to-day operation of the in-store screen network across Fanatics Collectibles locations and partner environments.
• Program screen content based on release calendars, marketing priorities, store needs, and product availability.
• Ensure screens are always current, accurate, and reflective of what is actually happening in-store.
• Manage launch sequencing across the network, including pre-launch, launch, and post-launch content rotations.
• Execute content planning that balances hero products, chase items, and more attainable products to create a compelling customer-facing experience.
• Oversee multi-screen behavior and logic, including takeovers, content spreads, resets, and network consistency.

Content Intake, Asset Management & QA

• Manage content intake from internal and external sources, including marketing toolkits, sell sheets, product-and-packaging materials and PDP content.
• Review, organize, and prepare assets for deployment across the screen network.
• Conduct QA on all creative and product assets before launch to ensure accuracy, quality, formatting, and compliance with programming standards.• Identify missing or incomplete assets early and work cross-functionally to close gaps before launch windows.

Cross-Functional Coordination

• Partner closely with Trade Marketing, Brand Creative, Product Marketing, Sales, and Operations teams to align screen content with broader commercial priorities.
• Ensure screen programming reflects the realities of the field, including inventory availability, account tiering, and assortment differences.
• Adjust programming as needed to support store-specific or account-specific needs.
• Maintain strong internal communication so stakeholders understand timing, requirements, and execution status for upcoming screen content.

Vendor Management & Technical Coordination

• Serve as the primary day-to-day contact for screen network vendors and CMS/platform partners.
• Submit content requests, coordinate updates, and manage troubleshooting related to screen playback, scheduling, and system issues.
• Monitor network performance and flag issues proactively to minimize downtime or content errors.
• Help improve operational workflows with vendor partners over time to increase efficiency and reliability.

Optimization & Continuous Improvement

• Continuously evaluate the effectiveness of screen programming, workflows, and templates.
• Identify opportunities to improve content operations, asset standards, deployment processes, and programming logic.
• Recommend process improvements that reduce manual work, improve speed to launch, and increase accuracy across the network.
• Support the development of repeatable best practices for screen programming as the network grows.
• Oversee and monitor monthly budget spends

What Success Looks Like

• Screens are never stale, incorrect, or disconnected from current commercial priorities.
• Weekly releases and major product launches are reflected seamlessly and on time.
• Screen content consistently aligns with what stores carry and what customers can buy.
• Cross-functional partners trust the screen network as an accurate and reliable channel.
• Vendor coordination is smooth, responsive, and proactive.
• Internal escalations from shops or teams are minimal due to strong execution and QA.

Experience Needed

• 4+ years of experience in content production, digital signage, content operations, or related execution-focused marketing roles.
• Experience working in a CMS, digital signage platform, or other content programming environment.
• Strong operational and project management skills, with the ability to manage multiple timelines and priorities simultaneously.
• Exceptional attention to detail and a strong QA mindset.
• Experience coordinating across creative, marketing, sales, and operational stakeholders.
• Strong problem-solving skills and comfort working through ambiguity in fast-moving launch environments.
• Ability to manage external vendors and troubleshoot execution issues with urgency and clarity.
• Understanding of collectibles, retail environments, licensed products, or consumer goods is preferred.

Ideal Profile

• Highly detail-oriented and process-driven.
• Strong executor who thrives in running systems day-to-day.
• Comfortable owning recurring workflows and keeping many moving pieces organized.
• Practical, reliable, and solutions-oriented.
• Able to move quickly without sacrificing quality or accuracy

Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit

Los Angeles Salary Range

$85,000-$110,000 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit

NYC Salary Range

$95,000-$120,000 USD

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