Associate Manager, Digital Marketing - Activision

Associate Manager, Digital Marketing - Activision

As an Associate Manager, Digital Marketing, you will shape and deliver digital marketing execution across campaign initiatives, translating marketing strategy into coordinated digital activation across channels. This role operates at the campaign level and partners closely with brand, media, creative, product, studios, and analytics teams to ensure campaigns are cohesive, optimized, and aligned to business objectives. In addition to campaign execution, you will support the broader digital go-to-market planning for Call of Duty titles, helping define how digital marketing is planned and delivered within each campaign.

This role is based in our Los Angeles (Pen Factory) office and follows an onsite work schedule of Monday through Thursday. Work arrangements may change at the company's discretion to meet business needs.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Shape and deliver digital strategy within a campaign or defined scope
• Coordinate execution across multiple parallel digital workstreams
• Lead campaign initiatives from concepting through execution, including briefs, reviews, and delivery
• Ensure alignment across marketing, product, studios, and agency teams
• Translate marketing objectives into actionable digital plans
• Optimize campaign performance through informed channel and content decisions
• Partner with cross-functional teams to ensure visibility, alignment, and contribution to campaign success
• Contribute to overall content planning by identifying opportunities for timely, engaging, and informative social content across multiple channels

Minimum requirements include:

• 4–6+ years of relevant experience, or equivalent demonstrated capability operating at campaign-level scope
• Experience executing across multiple digital marketing channels within campaigns
• Experience leading projects with multiple partners and stakeholders, including external agencies

Knowledge and skills include:

• Ability to manage multiple workstreams in a fast-paced environment
• Strong cross-functional collaboration and communication skills
• Comfort working with data and performance insights to inform decisions

Key attributes include:

• Organized and detail-oriented with strong follow-through
• Adaptable to shifting priorities and evolving campaign needs
• Proactive problem-solver with a collaborative mindset

Extra points include:

• Experience with content production, social platforms, or community ecosystems (e.g., Discord)
• Experience in gaming or entertainment marketing
• Experience supporting global or multi-market campaigns

Familiarity with creative content, content marketing, copywriting, and social analytics tools is also beneficial.

Passion for gaming and player-first marketing experiences, curiosity and eagerness to test, learn, and optimize are key attributes.

At Activision, we strive to create the most iconic brands in gaming and entertainment. We're driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk's™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our "press start" is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.