LA Kings - Manager Digital Marketing

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

JOB DESCRIPTION:

The Manager Digital Marketing helps drive ticket sales, revenue, and long term fan engagement by improving how we market across digital channels. This role focuses on understanding performance, using data to make decisions, and improving how fans move through our digital journey-from ads to website and app experiences to email and SMS communications. This role will be responsible for the recruitment, development and supervision of marketing department.

This position works closely with internal teams (marketing channels, creative, ticketing, BI) and external agencies to make our digital marketing smarter, more efficient, and more personalized.

ESSENTIAL FUNCTIONS:

Performance Optimization & Insights

• Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS
• Deliver clear, executive-ready insights connecting channel performance directly to ticket sales, revenue, and fan engagement
• Identify performance gaps and develop clear, prioritized optimization recommendations to drive improved results across all digital platforms
• Proactively identify trends, opportunities, and risks to inform decision-making and marketing resource allocation

Lifecycle Marketing

• Build fan segmentation strategies, automated journeys, and personalization frameworks in Salesforce Marketing Cloud. To ensure best fan experiences that are timely, relevant and person
• Improve audience targeting, deliverability, and customer lifetime value through smarter messaging and frequency governance.
• Partner with email/SMS team to plan, test, and optimize lifecycle campaign

Cross-Channel Strategy

• Turn business goals into clear digital marketing plans across paid media, website/app, and lifecycle messaging
• Define KPIs and measurement frameworks for key campaigns and tentpole moments.
• Connect the full fan journey - from ad impression to website/app behavior to purchase and retention

Web & App Optimization

• Work closely with web/app team to develop and recommend strategies to grow web/app traffic, engagement, and conversion rates
• Audit the web/app user experience and partner on landing-page tests, navigation improvements, SEO, and in app messaging
• Support experimentation across forms, modules, personalization, and ticketing flows to keep up with system changes and user demands of our digital assets

Testing & Experimentation

• Maintain a testing plan across channels (creative, offers, timing, audiences, and landing pages)
• Set up clear test goals, ensure tests are done correctly, and document results following NHL League and Partners guidelines
• Share learnings and make sure successful tests are used across the team

Collaboration

• Work closely with Ticketing, Partnerships, Brand/Creative, BI, and external agencies to ensure accurate execution and continuous optimization of digital marketing channels
• Support specific campaigns and post-game recaps with fast, clear insights and recommended next steps on a game-by-game basis

Provides direct supervision, guidance, and performance oversight to the Coordinator, ensuring clear priorities, consistent workflow, and alignment with departmental goals.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:

The Manager Digital Marketing must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:

• Deep understanding of digital marketing channels, including paid media, SEO/SEM, email, social, and web analytics.
• Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
• Proficiency with analytics platforms (Stellar Algo, Google Analytics, Adobe Analytics, dashboards, similar reporting tools).
• Skilled in project management, prioritization, and cross-functional coordination.
• Strong understanding of acquisition, onsite behavior, segmentation, and personalization.
• Innovate and problem-solve to optimize digital experiences and drive measurable results.
• Excellent communicator who can turn complex data into simple strategies and next steps.
• Highly organized, detail-oriented, and comfortable working cross-functionally in a fast-paced environment.
• Experience in sports or entertainment is a plus.
• Flexibility to work evenings, weekends, and holidays as required.

QUALIFICATION STANDARDS:

Education:

• BA/BS Degree (4-year) Marketing, Business, Journalism, English focus preferred

Experience:

• 4-6 years related work experience in digital performance marketing, lifecycle/CRM or integrated digital strategy with proven revenue impact
• Requires substantial, hands-on experience with Salesforce Marketing Cloud, including campaign execution, audience segmentation, automation, and platform optimization.
• Experience in supervising the work of others
• Experience with GA4, paid media platforms (Meta, Google/YouTube), and BI dashboards.

Payscale: $71,000 - $88,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits Full-time : We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.

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