Director - Brand Experience - Arby's

Director – Brand Experience

This role is responsible for leading the brand experience strategy across end-to-end consumer journey and strategic marketing activities. This role will work closely with the VP, Brand Experience to develop the marketing annual strategic and tactical plan. The Director – Brand Experience will drive the full-bar (on and off-prem) business by enabling a wholistic view of the business, driving identification of business objectives and prioritization. The role will quarterback overall execution of brand plans, working cross-functionally, and vertically, to deliver against topline goals.

Responsibilities:

• Collaborates with VP, Brand Experience and CMO to develop annual marketing plans
• Accountable for building and directing brand calendar strategy utilizing cross-functional inputs (e.g., LTOs, ops/marketing initiatives) to deliver business goals for year, month, week
• Works cross-functionally to quarterback the execution of the fully integrated marketing calendar throughout the year
• Manages Franchisee Association meeting and stakeholder guidance
• Manages the performance and career growth of team

Requirements:

• 4 year Degree in Business Administration, Marketing, Statistics, Social Science, etc
• Master's Degree Preferred
• 10+ Years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field
• Strategically-minded marketer with strong business acumen, including P&L fluency – a general manager mindset
• Ability to translate complex business challenges into clear, simple strategies and executable plans
• Program management connecting strategy, timing, and cross-functional execution into a clear operating rhythm
• Deep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segments
• Creative thinker and conceptual problem-solver who can unlock growth opportunities across the brand experience
• Experience in franchisee organization
• Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
• Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment
• Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence
• Ability to develop and mentor others
• High EQ, internally and with Franchisees
• 15% Travel Required

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide. We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.