Product Marketing Associate

About the Company

If you want to build, develop, and see your impact, join Skillz and level up your Career!

Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!

Why Skillz

• Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.

• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.

• Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.

• Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.

• Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more. 

• Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.

• Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth. 

About the Role 

This position is responsible for supporting the execution of sweepstakes campaigns, promotional events, and player lifecycle initiatives on the Skillz platform. The role will directly drive player acquisition, engagement, and conversion through the successful execution of sweepstakes campaigns, including no-purchase-necessary promotions, limited-time offers (LTOs), coin bundle events, and seasonal sweepstakes activations. Working closely with Product Marketing, Analytics, Product, and Compliance teams, this hire will help ensure the Sweepstakes campaign calendar is executed seamlessly while contributing to improvements in key metrics such as pMAU, depositor conversion rate, and D30 retention.

Responsibilities 

• Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers).
• Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases.
• Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events.
• Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics.
• Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
• Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence.

Key Competencies 

• Sweepstakes & Promotional Campaign Execution: Ability to plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellence.
• Player Lifecycle & Retention Strategy: Understanding of player acquisition, engagement, retention, and conversion strategies, with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention.
• Cross-Functional Collaboration: Proven ability to work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately, on time, and in alignment with business objectives.
• Data Analysis & Performance Optimization: Ability to analyze campaign performance data, identify trends and opportunities, and make data-driven recommendations to improve promotional effectiveness and player engagement outcomes.
• Regulatory & Compliance Awareness: Familiarity with sweepstakes regulations, promotional compliance requirements, and operational processes necessary to ensure campaigns adhere to legal and platform guidelines.

Experience 

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing. LiveOps experience is a strong plus.
• Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
• A/B testing and data-driven decision-making experience.
• Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus.

Total Starting Compensation including Base + Bonus: $101,250

Location: Onsite in Las Vegas, NV

Travel Requirement: Less than 10% 

Join Skillz and Let's Redefine the Boundaries of Gaming!

Together, we'll create a world where skill, passion, and innovation thrive. We look forward to having you on board!

#LI-Onsite #LI-SC1

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .