LN Media & Sponsorship || Brand Director

Live Nation Entertainment is a global live entertainment company that includes Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Role Brand Director – Leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with top corporate brands, focusing on festivals and digital engagement platforms primarily within the FinTech space. Responsibilities Represent Live Nation with integrity, respect, inclusivity, collaboration, and professionalism. Provide professional, responsive service and communication to clients, exceeding expectations and building trust. Own the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting to optimize client NPS and sponsorship renewals. Command strategic client meetings throughout the year (status meetings, mid‑campaign reviews, end‑of‑year recaps/renewals), driving alignment between Live Nation and clients on strategy, delivery, and partnership performance. Direct strategic planning and execution of key client activations across Live Nation assets: venues, festivals, promotions, media, hospitality, and content programs. Drive the financial strategy of sponsorship programs, translating forecasts and data into actionable insights, guiding optimization and investment decisions, and partnering with finance leadership to ensure reporting and revenue recognition alignment. Own the definition of program Key Performance Indicators (KPIs) and manage measurement and optimization of those metrics. Explore, apply, and share cutting‑edge marketing trends, emerging technologies, and industry best practices to enhance sponsorship programs and foster team learning. Champion department‑wide initiatives that improve overall team efficiency and effectiveness. Develop, grow, and optimize relationships with key Live Nation teams (Digital & Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure desired program delivery and results. Focus on growing senior key client relationships impacting partnership renewals and growth; deliver exceptional hospitality experiences. Serve as a primary partner to the VP of Brand Management, Creative team, and Integrated Marketing team, leading development of strategic client roadmaps, creative programs, and new business opportunities. Review, edit, and strategically negotiate relevant deal points and contracts for prospective client programs, collaborating with Sales and Legal teams to finalize agreements. Lead and champion peer support and mentorship initiatives, facilitating assimilation of new staff and guiding growth of early‑career professionals and interns. Steward internal engagement activities tied to brand partnerships: strategic account reviews, annual planning, internal check‑ins, and renewal roadmaps. Develop detailed knowledge of client industry/business and leverage insights to create and close incremental business development opportunities. Critically analyze how Live Nation invests resources (people, budgets, focus, etc.) in delivering client programs to achieve and exceed objectives. Prepare mitigation plans and understand financial implications on client performance and Live Nation financials (artists, festivals, operations, venues). Qualifications 9‑12 years of direct experience in brand or account management, client service, media, entertainment, or marketing consulting. 5+ years of employee and/or agency team management experience. Experience managing a portfolio of customers or clients with $5M+ in annual revenue. Experience with FinTech brands, loyalty platforms, product marketing, and go‑to‑market strategy development preferred. Strong project management skills: prioritize, manage, and organize simultaneous projects and deadlines. Excellent communication skills (written, verbal, presentation, visual storytelling). Proactive, collaborative, and organized working style. Excellent interpersonal skills for building relationships internally and externally. Track record of working with recognizable global brands and growing client relationships. Experience with marketing programs across physical and digital components. Record of success building, selling, and delivering innovative marketing programs with measurable results. Knowledge of consumer and market research and ability to integrate sponsorship program recommendations and communications. Proficiency in enterprise technology platforms: AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau, or other relevant applications. Strong passion for branding, marketing, and music industry knowledge of relevant artists and trends. Ability to travel up to 30% of time during season, including nights, weekends, and occasional short notice. Strong financial management skills: manage multiyear budgets and forecast. Ability to examine and interpret results, audit for errors, highlight opportunities and trends. Ability to proactively identify potential problems and apply sound decision making. Ability to use data‑informed decision making across program enhancements, budgeting, and optimization partnerships. Benefits & Perks Health : Medical, vision, dental, and mental health benefits for you and your family; health care concierge; Flexible Health Savings Accounts (FSA or HSA). Youself : Free concert tickets; generous paid time off including paid holidays, sick time, and personal days. Wealth : 401(k) program with company match; stock reimbursement program. Family : New parent programs including caregiver leave; fertility, adoption, foster, or surrogacy support. Career : Career and skill development programs with School of Live; tuition reimbursement; student loan repayment. Others : Volunteer time off; crowdfunding match. Equal Employment Opportunity Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and/or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and/or federal law. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis. Hiring Practices The preceding job description indicates the general nature and level of work performed by employees within this classification. It is not comprehensive. Live Nation recruitment policies are designed to place the most highly qualified persons available promptly. Compensation Expected compensation: $100,000 – $110,000 USD. Pay is based on location, qualifications, skills, and experience. Additional Information Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will contact candidates only from official Live Nation or affiliated brand email domains. #J-18808-Ljbffr Live Nation Entertainment