Brand Manager

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere. Job Summary This position is responsible for leading and managing one or more of our consumer brands on our Over-the-Counter Healthcare marketing teams. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective and collaborative teamwork in the following key areas of marketing. Major Responsibilities/Activities Brand plan development - work with SBM to develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. Program management and execution - manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis. New product development - work with new product development team to utilize consumer-driven insights to drive long-term growth of the brands; help translate insights into profitable product innovations and develop selling proposition and sufficient launch support plans to retail. Social media management - Lead social and digital marketing strategy and execution, partnering with agency and internal stakeholders to develop content plans, optimize performance, ensure regulatory compliance, and strengthen consumer engagement. E-Commerce/Digital Marketing Exposure - Partner with eCommerce, media, and sales teams to optimize brand performance across digital channels and retail.com platforms. Market analysis - provides consumption-based data analysis and monthly consumption updates for portfolio. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs. Business forecasting/results - partner with Sales, Demand Planning, Finance, and Supply Chain teams to develop accurate volume forecasts and support business planning processes. Sales - provide the sales organization with presentation materials for retailer presentations using category management best practices. Margin enhancement - Lead cross functional team to identify key areas for margin improvement across portfolio. Education Bachelor's degree required. Marketing, Business, or related field preferred. MBA a plus. Experience 4-6 years of progressive brand management, marketing, consumer packaged goods (CPG), consumer healthcare, or related experience. Required Knowledge/Skills/Abilities Strategic Leadership - ability to drive both short and long-term brand growth and profitability. Experience utilizing syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) to identify business opportunities and develop recommendations. Experience managing marketing budgets and evaluating return on investment of marketing initiatives. Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors. Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results. Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position. Knowledge of the industry. Strong commercial acumen and understanding of retailer and consumer dynamics. Strong interpersonal and public relations skills. Good organizational and problem-solving skills. Demonstrated ability to lead cross-functional teams and influence stakeholders without direct authority. Travel 10% ability to travel via car, plane, rail. Language Skills Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Mathematical Skills Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. No Sponsorship Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. #HybridWork We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri). Work Hours 40 hours per week. Salary Range $130,000.00 - $145,000.00 #J-18808-Ljbffr