Account Manager - Performance Marketing

Full-time

Description

THE COMPANY 

Archer Education is a pioneer in higher education transformation. Founded in 2006 by innovators who brought their dot-com startup expertise to modernize the academic landscape, what began as a proprietary search engine that matched students with educational opportunities evolved into a comprehensive strategic partner for universities navigating the complexities of online learning.

We're driven by a fundamental belief that online higher education needs a more effective and sustainable approach - one that empowers institutions rather than replaces their expertise. At the heart of our work is the Online Growth Enablement (OGE) model, a flexible, scalable partnership framework that helps institutions boost enrollments, expand their team's capabilities, maintain control over their unique mission, and build sustainable growth for the long term.

THE ROLE  

The Account Manager will be the primary point of contact for a dedicated roster of client relationships (universities, agencies of record), with a focus on retention and sustainable budget growth through development and execution of performance marketing campaigns. 

DUTIES/RESPONSIBILITIES

• Serve as the primary liaison between Archer and clients providing thought leadership, on-going communication, monthly/quarterly media plans, and campaign performance analysis 
• Identify and initiate opportunities to cross sell and upsell clients on company products and services 
• Manage campaign budgets on a monthly basis, ensuring adherence through technical platforms and identifying/communicating additional opportunity where available 
• Monitor, analyze and troubleshoot campaign performance through technical platforms and performance data; develop strategies to meet client goals and grow campaigns/client partnerships Understand client business objectives, marketing strategy, ROI goals, program offers, competitive landscape, target demographics etc.
• Drive monthly processes including planning/forecasting, changes to campaign structure, invoicing/follow-up on receivables etc.
• Manage all aspects of new client relationships including onboarding/integrations process through ongoing management

LEADERSHIP RESPONSABILITIES

• Oversee management of dedicated client partnerships

REQUIRED KNOWLEDGE/SKILLS/ABILITIES 

• 3+ years of experience in Lead/Inquiry generation in the EDU vertical
• Prior established relationships and strong understanding of marketing vocabulary (CPL,CPA,CPS etc.)
• General knowledge of MS Office (Word, PowerPoint, especially Excel – filters/VLOOKUP/pivot table, Google suite. Able to work with large set of data across various LMS/CRMs
• Ability to translate performance data into business insights and action; summarize and share succinctly 
• Demonstrate critical thinking, decision making and problem-solving skills 
• Strong ability to speak articulately and credibly, effective presentation & writing skills 
• Strong customer service and ability to build relationships with individuals at all levels
• Excellent time and project management; highly attentive to detail 
• Strong sense of urgency and initiative

EDUCATION, EXPERIENCE, LICENSES OR CERTIFICATIONS

• Bachelor’s degree 
• 3+ years of account management experience in higher education and/or performance marketing experience

PREFERRED QUALIFICATIONS 

• Experience with Salesforce, Velocify or similar sales/CRM applications 
• Prior experience in research, analysis, cross-tabulation analysis

WORKING CONDITIONS 

• Some travel to clients and/or conferences Travel 1-3 times/year including partner visits, conferences and/or company events 
• Work sometimes requires nights, weekends and on-call as part of the job. Lift up to 20 pounds for movement of boxes/materials as needed for conferences

THE BENEFITS

At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll enjoy as an Archer team member.

• Invest in your future: 401k plans and a full contribution match up to 4%.
• Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
• Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
• Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US. 

Visit archeredu.com to learn more.

** Please note that all legitimate Archer recruiting communications come exclusively from official @archeredu.com email addresses. Archer will never request payment or personal financial information at any stage of the hiring process. When in doubt, candidates are encouraged to apply directly through Archer’s official careers page.

Salary Description

$70,000 - $95,000 / Annual salary