Sr. Manager, Sales Operations

Senior Manager, Sales Operations

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

The Sales Operations team is at the forefront of the ongoing transformation in Media Solutions division at Comcast Advertising. The Sales Operations team is responsible for the execution of Sales/Go-To Market Strategy via Strategic Initiatives. The Senior Manager, Sales Operations role spearheads leading the execution of strategic initiatives for the sales teams, to ensure the effective long-term revenue growth. This role works cross-functionally with Media Solutions Strategy, Sales, Sales Development, Finance, Marketing, Product & People Experience and many more teams. The Senior Manager Sales Operations is a key member of the Comcast Advertising Sales Operations team, reporting directly to the Senior Director of Sales Operations while directly partnering with the VP Sales.

Core Responsibilities

• Strategic Initiatives
• Translating strategy into operational execution, driving cross-functional initiatives, improving sales effectiveness, and ensuring measurable business outcomes.
• Identify opportunities to optimize sales processes, organizational structures, and go-to-market execution.
• Sales Strategy Initiatives Performance Review and Management – Periodic review of KPIs. Optimize where needed via cross-functional partnership.
• Build processes and frameworks that connect strategic planning to operational delivery, ensuring visibility and accountability across all sales programs.
• Sales Operations & Execution
• Own sales operating cadence including sales leadership meetings, bi-weekly pacing meetings, quarterly business reviews (QBRs), pipeline reviews, and forecast calls.
• Establish and improve sales processes across prospect-to-pay (lead routing, lead conversion, pipeline management and forecasting)
• Ensure strong pipeline hygiene, deal quality, and execution discipline
• Analytics, Insights & Forecasting
• Deliver actionable insights using pipeline, performance, and revenue analytics
• Own pipeline methodology and accuracy, in partnership with Sales and Finance
• Develop executive-ready reporting and dashboards highlighting risks and opportunities
• Tools, Systems & Enablement
• Drive adoption and optimization of CRM and sales technology stack (e.g., Salesforce, Waymark, Tableau and BI tools)
• Translate sales strategy into effective tools, playbooks, and workflows
• Partner with Learning & Performance to support onboarding, programs, and change management.
• Cross-Functional Leadership
• Act as a trusted advisor to Sales, Sales Development, Finance, Marketing, and Product
• Support pricing, packaging, and incentive compensation design and governance
• Lead special projects related to sales transformation, automation, or scale
• Influence without authority—aligning diverse stakeholders to a single set of priorities and metrics.
• Team Leadership
• Build, develop, and lead a high-performing Sales Ops team
• Set clear priorities, KPIs, and development plans
• Foster a culture of accountability, data-driven decision making, and continuous improvement
• Provides overall direction of the Product Sales Support and Analysis Team to drive lead generation, sales force database management, sales reporting and production/control of presentations and proposals.
• Interfaces with appropriate internal groups (i.e., Accounting, Finance, Sales, Operations, IT and Legal Affairs) to ensure proper analysis of tracking and reporting.
• Maintains a high level of technical expertise and sales proficiency to meet the reporting needs on client activity.
• Manages report generation, sales packet compilation and ad-hoc administrative support of client prospecting, renewals and development.
• Generates daily activity reports and reporting trends.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Business Plan Writing, Business Proposal Writing, Executive Reporting, Executive Reports, Sales Strategy Development, Strategic Sales Initiatives, Strategic Sales Support

Compensation

New York Pay Range: $139,722.38 - $209,583.56This job can be performed in Massachusetts with a Pay Range of $128,078.85 - $209,583.56Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Project Management Professional Certification (PMP) - Project Management Institute (PMI)

Relevant Work Experience

7-10 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.