Brand Marketing Director

Brand Marketing Director Los Angeles, CA Who We Are Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!). What You’ll Be Doing The Brand Marketing Director will lead Tower 28’s strategic marketing efforts, overseeing Go-To-Market launch strategy, brand campaigns, partnerships, PR, and eventing. This individual will manage comprehensive go-to-market planning to ensure every consumer touchpoint reflects a cohesive and culturally resonant narrative. You’d collaborate cross-functionally with Creative, Product, Social, and Sales teams to transform business goals and consumer insights into integrated launches and high-impact brand moments that are clear, compelling and commercially impactful. We are looking for an organized brand builder who can concept big ideas, lead cross-functional teams, and manage execution from initial framework through post-launch analysis. This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the CEO and help manage junior marketing talent. Key Responsibilities Own the overarching brand strategy for key launches, campaigns, and evergreen brand initiatives, translating business priorities, consumer insights, founder vision, product positioning, and cultural trends into clear, compelling strategies. Develop campaign briefs and messaging frameworks that define the strategic idea, target consumer, key claims, emotional benefit, RTBs, launch narrative, and channel considerations. Partner with Creative to ensure campaign concepts are strategically grounded, distinctly Tower 28, and consistently executed across all consumer touchpoints. Serve as the internal brand steward and set direction for tone of voice, visual world, storytelling, and consumer experience. Develop campaign platforms, creative briefs, and strategic frameworks used across teams and partners. This is a leadership role for someone who knows how to build brands that resonate and perform. Go-to-Market Strategy & Cross-Functional Leadership Own end-to-end go-to-market strategy for major product launches, brand campaigns, and key cultural/commercial moments. Build and manage integrated GTM plans across PR, partnerships, events, influencer, social, retail, ecommerce, education, paid, and community. Lead cross-functional kickoff meetings, GTM check-ins, founder reviews, pre-launch locks, and post-launch recaps to ensure every team is aligned on the launch strategy, messaging, timeline, and key decisions. Create clear workbacks, decision gates, and messaging locks that keep teams moving efficiently from strategy through execution. Partnerships, PR & Events Lead brand partnership, PR, and event strategy across launches, community activations, retailer moments, press experiences, creator events, and cultural programming. Identify opportunities that build brand love, drive awareness, deepen community, and support key business priorities. Develop strategic briefs, creative territories, activation plans, press messaging, founder talking points, guest strategy, product integration, success metrics, and recap frameworks. Partner with agencies, vendors, and internal teams to ensure every partnership, PR moment, and event feels additive, ownable, on-brand, and connected to the broader GTM strategy. Reporting & Post-Launch Analysis Establish KPIs and success benchmarks for GTM strategies, brand moments, PR outreach, events, and strategic collaborations. Collaborate with team leads to assess impact across brand awareness, digital engagement, community expansion, earned media value, and commercial conversion. Synthesize post-campaign insights into comprehensive recaps that highlight key learnings and drive evolution for future brand initiatives. Qualifications Bachelor's degree required 7-9 years of full-time work experience in brand marketing Experience leading cross-functional GTM planning across creative, social, influencer, PR, retail, ecommerce, partnerships, and events. Enthusiasm for scaling brands in a fast-paced environment Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life Demonstrated success in growing brand awareness, engagement, and community Passion for following consumer and cultural insights Ability to operate both strategically and tactically, as a hands-on collaborator Comfortable with ambiguity and adapting to shifting priorities Ideally has managed others in the past (associates, coordinators, interns) Strong team player You Have… Hustle: Resourcefulness, can-try-attitude, out of the box thinking. Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them. Analytical Skills:As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. Cool: Stay calm under pressure, ability to influence, high emotional intelligence Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change We Offer Salary range: $145-165k depending on experience Excellent benefits, including healthcare, dental, vision Holidays, vacation, and sick time Summer Fridays and quiet week between Christmas and New Years #J-18808-Ljbffr