Director, Brand Lead - Duchenne Muscular Dystrophy

The Director, Marketing Strategy/Brand Lead will lead U.S. launch strategy for a Neuromuscular Rare Disease asset, serving as the principal architect of brand and marketing strategy. Partnering across insights, customer experience, content, and media teams, this role translates deep human insights into integrated, behavior‑changing strategies for HCPs, patients, and caregivers. The Director will drive creative excellence and campaign effectiveness by shaping brand strategy, validating messaging and concepts, and embedding best practices across the Integrated Marketing Organization. This position will be located in East Hanover, NJ or Cambridge, MA and will not be located remotely. Relocation may be possible and requires approval. This position requires up to 20% travel, domestic and/or international. Key Responsibilities Partner with the Executive Director Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights. Establish brand strategy and create engaging brand-centered experiences. Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns. Implement best‑in‑class digital marketing strategies that align to brand goals and maximize business results. Ensure digital plans are appropriately implemented and optimized. Foster a high‑performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives. Support and deliver an integrated plan for the brand to achieve the product strategy and objectives; define resourcing required and manage the allocated budget for patients, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications. Drive creative excellence by partnering closely with the Content Lab and Customer Experience Planning and Optimization team. Essential Requirements Bachelor’s degree in a related field is required; Master of Science and/or MBA preferred. Minimum of 8 years of experience in commercial marketing; multi‑functional experience in pharmaceutical or healthcare preferred. Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale. Experience supporting high‑performing brands in highly competitive categories within the U.S.; recent launch experience for blockbuster specialty treatments preferred. Transformational leader with strategic experience to transform the business into next‑generation engagement. Strong cross‑functional leadership and ability to collaborate effectively with stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global. Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders. Detail‑oriented with the ability to manage multiple tasks, priorities and deadlines. Desirable Requirements U.S. launch experience. Rare disease and therapeutic area experience in Neuroscience and/or Neuromuscular. Compensation Summary The salary for this position is expected to range between $185,500 and $344,500 per year. The final salary offered is determined based on factors such as relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance‑based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. U.S.-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. Employees are also eligible for a generous time‑off package including vacation, personal days, holidays and other leaves. #J-18808-Ljbffr Novartis Farmacéutica