Manager, Brand & Portfolio Management, Marketing

Marketing Lead – Toblerone, United States (East Hanover, NJ) The Marketing Lead will unlock the global Toblerone brand in the US market by translating global brand strategies into locally relevant plans. This role involves managing local business performance, adapting global communications and activations, and working cross‑functionally with Sales, agencies, and the Toblerone Global team to deliver impactful marketing execution. This position will be based in East Hanover, NJ. The role reports directly to the Senior Director Toblerone Global in Zurich and is a core member of the TWTR Marketing Team (part of Toblerone and World Travel Retail Global BU). The successful candidate will recruit a Brand Manager (SG10) by the end of the year to build out the Toblerone US team. Responsibilities Business Performance: Analyze, report, and forecast US external sales; identify risks and opportunities and drive corrective actions to deliver against targets. Local Activation & Communications: Adapt and translate global communication strategies, campaigns, and toolkits for the US market, ensuring cultural relevance, channel fit, and alignment with the Toblerone Global CX team. Agency Management: Brief and manage local media and creative agencies on media requirements, ensuring deliverables are on‑brand, on‑time, and aligned with global guidelines. Commercial Collaboration: Partner with the Toblerone US Sales team to build and commercialise a local marketing launch plan, including POS execution and retail‑specific activations. Advertising & Consumer Budget Management: Own the local A&C budget, ensuring efficient allocation across channels and activities to maximise brand impact and ROI. Portfolio & Pricing Execution: Execute the global portfolio strategy locally via PPA and portfolio customisation to meet the needs of US customers and channels. Stakeholder Alignment: Foster strong collaboration with the Toblerone Global team, local cross‑functional partners (Sales, Finance, Supply Chain), and external agencies to ensure seamless execution. Team Building: Recruit and onboard a Brand Manager (SG10) by the end of the year, establishing the foundation of the US Toblerone marketing team. Brand Excellence & Execution Champion the Toblerone brand in the US market, ensuring consistent and premium brand expression across all touchpoints. Stay close to the US consumer, leveraging local insights and market trends to inform activation choices. Drive a performance‑oriented mindset, balancing short‑term commercial delivery with long‑term brand building. Seek simple, practical solutions and leverage best practices from global and other markets. Challenge the status quo and advocate for a "Play to Win" mindset in the US market. Preferred Attributes Is brave – willing to challenge conventions, push boundaries, and make bold decisions. Thrives on autonomy – can operate independently across time zones, managing up and across with minimal hand‑holding while staying closely connected to the global team. Is both creative and structured – brings big ideas to the table but can also build the plans, timelines, and frameworks to make them happen. Loves a challenge – sees the complexity of launching a premium brand in a new market as an exciting puzzle. Does things differently – is energised by working outside the norm and finds motivation in building something new. Is a team builder – will recruit and develop a Brand Manager to grow the US team, setting the culture and ways of working from day one. Qualifications Higher education degree, ideally in Marketing or a related field. 8+ years of marketing experience, with at least 5 years in FMCG. Proven experience in adapting and executing brand strategies in a local market within a global framework. Experience managing media agencies and A&C budgets. Strong commercial acumen with experience working closely with Sales teams. Experience in portfolio and pricing strategy execution. Fluency in English. Strong analytical skills and comfort with sales data and forecasting. Excellent interpersonal and stakeholder management skills. Results‑driven mindset with a bias for action. Ability to balance global brand consistency with local market relevance. High level of organisational skills and attention to detail. Comfortable operating with a high degree of autonomy in a remote reporting structure. Experience or appetite for people management and team building. Demonstrated ability to work across cultures and time zones. Salary and Benefits Base salary range: $140,300 to $192,940, depending on experience, skills, education and location. Eligibility for a highly competitive bonus program based on performance and company results. Benefits include health insurance, wellness and family support programmes, life and disability insurance, retirement savings plans, paid leave, education programmes, paid holidays and vacation time. Many benefits are subsidised or fully paid by the company. No relocation support available. EEO Statement Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact View phone number on click.appcast.io for assistance. Job Type Regular, Brand & Portfolio Management, Marketing #J-18808-Ljbffr Mondelez International