Associate Director, Direct-To-Consumer Innovation & Digital Health

Role Description

As Associate Director, DTC Innovation & Digital Health, you will define and lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and other hematologic malignancies. You’ll be responsible for architecting a seamless, compliant, and personalized customer experience—one that helps patients, caregivers, and HCPs navigate a diagnosis and treatment decision with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

• Build content & tools for patients, caregivers, and HCPs who have been diagnosed and/or treated with CLL, WM, MZL, MCL, and FL.
• Define a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams.
• Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences.
• Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences.
• Manage reporting & dashboarding for CLL Navigator.
• Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust.
• Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion.
• Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences.
• Drive agile execution, sprint planning, and release management across internal and external partners.
• Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility.
• Expand CLL Navigator social media presence, including partnerships with patient advocacy groups, expansion to TikTok, and acquisition of new followers.
• Drive KOL engagement for unbranded & branded content generation and medical education.

Qualifications

• Bachelor’s degree in Business, Engineering, Computer Science, Design, or related field.
• 8+ years of product management experience, ideally in healthcare, biotech, or digital health.
• Proven ability to define strategy and deliver products that blend usability, scalability, and compliance.
• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
• Demonstrated success using data and behavioral insights to drive product optimization.
• Excellent stakeholder management, cross-functional collaboration, and communication skills.
• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

Requirements

• Master’s degree or MBA (preferred).
• Experience at leading consumer technology companies, ideally in health, wellness, or customer experience (preferred).
• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement (preferred).
• Background in oncology, chronic disease management, or digital therapeutics a plus (preferred).

Benefits

• Salary Range: $155,800.00 - $205,800.00 annually.
• Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
• Opportunity to own shares of BeOne Medicines Ltd. stock through discretionary equity awards and Employee Stock Purchase Plan.
• Participation in annual bonus plan for Non-Commercial roles and incentive compensation plan for Commercial roles.