Associate Director, Consumer Marketing

Role Description

The Associate Director, Consumer Marketing, along with the Executive Director of Marketing, will be responsible for all Consumer activities from disease education (DE) campaign development and deployment, as well as the creation of the branded campaign for the potential launch of zorevunersen. The Associate Director, Consumer Marketing, will report to the Executive Director, Marketing.

We are looking for someone who is passionate about understanding the needs of Consumers, and working with cross-functional colleagues to bring education that makes a real difference. As a small company, we operate at a fast pace with many competing priorities so the ability to thrive in this type of environment is essential.

Key Responsibilities

• Work with the Executive Director, Zorevunersen Marketing on the development and deployment of the current DE campaign in the second half of 2026.
• Contribute to the evolution of the strategy and tactics of the DE campaign in anticipation of a potential launch in late 2027, early 2028.
• Own the tactical plan and execution, including the development of a KPI plan to assess the success of our efforts and understand where we need to evolve.
• Provide significant contribution to the development of a branded campaign and tactics.
• Collaborate with the Patient Support Lead to develop tactics for that channel.
• Help lead the development and execution of market research that generates actionable insights.
• Provide strategic oversight and leadership in managing relationships with marketing agencies and key external partners, ensuring seamless execution and optimization of marketing initiatives.
• Foster and strengthen collaborative relationships with key internal stakeholders to ensure success of cross-functional initiatives and long-range plans.
• Lead the MLR process for Consumer tactics.

Qualifications

• A minimum of 7+ years of experience in Marketing within the biopharma environment with 3+ years in Consumer Marketing preferred.
• Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies.
• Consumer marketing experience in media, including digital marketing.
• Experience in a small or medium-sized company is strongly preferred.
• Experience in launching a product is highly preferred.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• The ability to work autonomously in a fast-paced environment while juggling multiple projects is essential.
• A strong collaborator who works well with cross-functional colleagues and can foster productive working relationships.
• This is an individual contributor role to start however this is subject to change in the future.
• 20% domestic travel is required. The majority of the travel will be on the East Coast.

Location(s)

• Stoke is located in Bedford, MA, and will be moving to a new location in Waltham, MA by the end of 2026.
• This position is remote but please note the travel requirements above.

Travel

• This position will require approximately 30% travel.

Compensation & Benefits

• The anticipated salary range for this role is $201,000 - $251,000.
• The final offer will be determined based on a variety of factors, including role scope, experience and qualifications, education, market benchmarks, internal equity, and geographic location.
• In addition to base salary, Stoke offers an annual bonus and equity participation.
• Our benefits package includes medical, dental and vision insurance; life, long- and short-term disability insurance; paid parental leave; a 401K plan with company match, unlimited vacation time, tuition assistance and participation in our Employee Stock Purchase Program (ESPP).

Culture & Values

At Stoke, we believe that innovation, the ability to successfully advance our ground-breaking science and having fun as a team are enhanced by being together in person, at least periodically. We allow for flexibility in work arrangements that balance individual’s needs and preferences with the needs of our business and our desire to foster a culture of collaboration and innovation.

Our values guide our work to deliver meaningful medicines for people who need them. We are committed to being true to ourselves, to our colleagues, and to the people with severe diseases who are counting on us. We embrace diversity within a unique culture that is defined by our values. Our employee-led Diversity, Inclusion, and Belonging (DIB) Committee underscores the importance of DIB to who we are and what we do.

Interested candidates

Please visit Stoke’s website to learn more and apply directly to the position listed on our Career Center:

For more information, visit

All applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, physical or mental disability or protected veteran status.

Stoke participates in E-Verify.