Associate Director, Marketing

Role Description

The Associate Director, Marketing supports the Senior Director, Brand Marketing and the entire Association in strategy, planning and execution of key Association initiatives by working across the Concern and Awareness pillar and with cross-functional teams throughout the Association. This role is responsible for supporting priority initiatives that reach target audiences, as well as ensuring consistency and clarity in the marketing and communications activities of these initiatives to support the Alzheimer’s Association global brand.

• Serves as part of the Brand Marketing team supporting development and awareness activities including corporate partnerships, volunteer engagement and brand management.
• Supports the marketing strategy, planning and execution of key initiatives by working across the Concern and Awareness pillar and with business partners throughout the Association to develop and support strategic marketing and communications plans.
• Develops, collaborates and project manages marketing plans across the Concern and Awareness pillar to support strategic marketing and communications priority activities including campaign planning, messaging, marketing collateral development, tactical execution and capturing success metrics.
• Makes data-driven marketing decisions that increase engagement, awareness and fundraising for priority activities.
• Directs and coordinates the creation of content for marketing materials.
• Upholds the organizational commitment to diversity, equity, and inclusion.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, Advertising or a related field preferred or equivalent experience.
• 5-8 years of relevant experience.

Requirements

• Collaborative, strategic marketing project manager who works successfully across divisions and functions. Manages marketing plans and ensures all contributors stay on task and adhere to timelines.
• Experience developing omni channel campaigns that drive awareness, engagement and fundraising. Identifies opportunities to advance audience reach and mission goals.
• Able to provide content solutions that meet business partners’ strategic objectives while maintaining marketing best practices.
• Strong communication and collaboration skills; build ongoing relationships with business partners to better understand their communication goals and needs.
• Strategic thinker, able to problem-solve and manage conflicting feedback and opinions.
• Identifies the need to meet one-on-one and in groups with colleagues to brainstorm; gathers information; presents ideas; follows through on specific assignments without prompts.
• Models and implements the Association brand, ensuring quality and consistency across all marketing activities. Understands and seeks out industry best practices in brand management, content creation and project management; proactively provides thoughtful, strategic guidance on marketing planning, content and design, as well as the optimal channels to achieve progress and success.

Benefits

• Comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave.
• Annual Cultural & Heritage Day and Volunteer Day of their choosing.
• Gold standard 401(k) retirement plan.
• Full time employees (37.5 hours/week) will enjoy an annual School Visitation Day and an Elder Care Facility Day of their choosing.