Media Specialist

Job Description Job Description LVLWNG IS a company passionate about doing work that creates emotional and remarkable responses. Our team members are in constant pursuit of lifelong learning and insight and truly love the craft of advertising. We believe in the power of relationships, and we love to take initiative to create meaningful action that positively impacts the businesses of our amazing clients. We also believe that success in this business starts with strong and differentiated brands, powered by innovative and creative advertisers. This is where you come in! Position Summary: Media Specialists, Search Engine Marketing, are junior paid search professionals who excel at utilizing data to optimize paid search campaigns while also understanding the ever-changing digital behavior of today’s consumer. This role is hands-on in the search platforms, supporting numerous enterprise level paid search campaigns, being managed at global levels. Minimum Skills & Requirements: What You Bring: A Bachelor’s Degree in communications, marketing, media or a related field. Two to three (2-3) years of experience working on search engine marketing (SEM) campaigns. A strong working knowledge of Google AdWords and Bing Ads. The ability to analyze data and information and translate them into actionable strategies. Experience in business analytics – web analytics or otherwise. Proficiency in Microsoft Excel. Who You Are: You are a flexible, self-starter, with the ability to take ownership of numerous, fast-moving projects at once and meticulously follow process. You are a strategic thinker with the proven ability to articulate observations and insights. You have strong written, verbal, and visual communication skills. You are detail oriented with strong attention to follow-through. Primary Duties & Responsibilities: Collaborating on SEM campaign development and implementation. Coordinating, executing and analyzing paid search campaigns on Google and Bing. Maintaining an understanding of fundamental digital marketing metrics and how they interact and influence one another. Obtaining and maintaining relevant in-platform certifications. Remaining current with knowledge of client KPIs and general business information. Working with Strategists to ensure client campaigns goals/objectives are achieved. Taking ownership of the following organization optimization and reporting processes: Work across Excel, web interfaces, desktop editors, and ad servers to optimize digital marketing campaigns. Keyword expansion/research, including negative keyword generation. Evaluating search keywords / ad copy for relevancy to landing pages. Developing RSA copy for clients’ search campaigns. Generating regular reports and optimization recommendations. Locations: Levelwing is committed to providing our team members with work environments that suit their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina and Nashville, Tennessee. Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing is a remote and hybrid agency, to best support our clients continuously evolving campaigns, all Levelwing team members work eastern or central time zone. We encourage all qualified applicants to apply to any of our open positions. Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice. Levelwing Media is an Equal Opportunity Employer. #J-18808-Ljbffr