Sr. Strategy Manager, Go-To-Market

Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable.

We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today’s challenges.

We’re equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits.

With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions; apply today and come grow with us.

Job Description

Carlisle Construction Materials (CCM) is one of Carlisle Companies’ (CSL) core segments, providing commercial roofing systems. CCM’s growth is central to CSL’s Vision 2030 ambition of doubling EPS to $40 – a goal that depends on step-change innovation, expansion into new addressable markets and a more systemized, value-add approach to the portfolio. Carlisle Construction Materials (CCM) is creating a dedicated Strategy function to close the gap between where the business is today and what Vision 2030 requires. The Strategy Manager will own the development of Business / Segment Strategy and Go-To-Market Strategy for CCM – setting the direction for who we target, what we offer, how we reach them, and whether we have the capability to deliver. This is a high-accountability, high-visibility role: the strategic direction of the organization runs through the work this leader owns.

Duties and Responsibilities:

• Business & Segment Strategy
  • Own the development of Business/Segment Strategy – market choice, portfolio priorities, and competitive positioning – that feeds CCM's Long-Range Plan and enterprise strategy, building a consistently-owned, repeatable process.
  • Conduct market, competitive, and customer analyses to identify growth opportunities, adjacencies, and strategic risks across segments.
  • Partner with business leaders to develop, challenge, and refine segment strategies, prioritizing where CCM competes and invests.
  • Build fact-based recommendations, leveraging TAM/SAM sizing, financial modeling, and market insights, that shape the Long-Range Plan and capital allocation decisions.
  • Build compelling business cases and executive-ready presentations that influence senior leadership decision-making.
• Go-To-Market Strategy Development
  • Own the end-to-end development of GTM Strategy – market/segment prioritization, customer & competitive intelligence, value proposition, offer definition and go-to-market playbook – translating segment strategy into disciplined, actionable go-to-market plans that drive the direction and results of the business.
  • Design and drive the demand pull-through strategy in partnership with Sales, Marketing, R&D and other supporting functions, ensuring alignment on go-to-market plans and value capture.
  • Drive go-to-market execution for new product and innovation launches, ensuring clear product lifecycle plans and progress are delivering short and long-term objectives.
  • Ensure positioning and price maximize economic value and support top and bottom-line growth.
  • Partner with marketing and others to ensure a systematic, repeatable VOC and competitive intelligence capability; translating insight into strategies that strengthen share and drive customer loyalty.
  • Equip Sales with the insights, content, and playbooks needed to increase conversion and pricing discipline.
• Cross-Functional Alignment & Governance
  • Drive shared accountability across Sales, Marketing, R&D, and Product Management, integrating GTM milestones with Stage-Gate PDP governance and other operating models, owning the GTM metric framework and operating cadence that keeps execution on track.
  • Establish and manage program governance, performance metrics, and decision-making frameworks that give leadership visibility into progress and outcomes.
  • Lead cross-functional teams through planning, readiness, and launch – coordinating training, tools, and communications to ensure strategies land successfully in market.
  • Serve as a trusted advisor to functional leaders, building alignment and influence in a matrixed organization without direct authority.
  • Monitor performance against targets and recommend course corrections to improve business outcomes.
• Other duties as assigned

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Qualifications

Education and Experience:

• Required:
  • Bachelor’s degree in business, marketing, economics, engineering, or a related field
  • Seven plus years in strategy, product management, management consulting, or commercial/GTM roles
  • Demonstrated experience leading cross-functional projects or product/GTM launches from concept through commercialization
  • Experience conducting market, customer, and competitive analysis to support growth, pricing, or investment decisions
• Preferred:
  • MBA or relevant advanced degree
  • Industrial, building products, or construction materials experience
  • Prior experience in a corporate strategy function or at a top-tier management consulting firm
  • B2B experience commercializing through distribution, contractor, building owners or architects
  • Experience with Stage-Gate/PDP product development and new product commercialization
  • Experience supporting long-range planning, adjacency assessment, or M&A screening

Required Knowledge/Skills/Abilities:

• Strong analytical and financial acumen
• Horizontal leader with the demonstrated ability to influence and align cross-functional and senior stakeholders without direct authority
• Working knowledge of (or ability to quickly build fluency in) segmentation, Economic Value Proposition, Playing to Win strategy frameworks, and Stage-Gate/PDP methodology
• Comfortable operating in ambiguity, building new processes and playbooks rather than following established ones
• Excellent written and verbal communication skills, with executive presentation experience
• Strong project management skills; able to manage multiple concurrent workstreams
• Advanced quantitative and modeling skills to build business-case models and translate the output into clear, decision-ready recommendations
• Demonstrated ability to translate market, customer, and competitive insight into actionable go-to-market plans, value propositions, and offer definitions
• Working knowledge of value-based pricing and price/mix management, including the ability to link positioning and price to economic value
• Experience establishing governance structures, KPI/metric frameworks, and operating cadences that create accountability across functions
• Skilled at customer and channel discovery (VOC), able to gather, synthesize, and act on voice-of-customer and competitive intelligence
• High proficiency with Excel and PowerPoint; familiarity with market research, competitive intelligence, CRM, and BI tools (e.g., Salesforce, Power BI)
• Sound judgment and discretion in handling confidential strategic, financial, and competitive information
• Willingness to travel periodically to customer, distributor, plant, and company locations

Working Conditions:

• Primarily an indoor, climate-controlled office environment; hybrid schedule in accordance with the company’s flexible work arrangement policy
• Extended periods of computer and video-conference work, including analysis, modeling, and presentation development
• Frequent collaboration and meetings with cross-functional partners and senior leadership, at times across multiple time zones
• Periodic travel (generally 20–30%) to customer, distributor, manufacturing, and company locations
• Occasional exposure to manufacturing plant and construction jobsite conditions during site visits, including noise, dust, uneven surfaces, and outdoor or extreme temperatures, requiring compliance with all site-specific personal protective equipment and safety requirements
• Fast-paced, deadline-driven environment with shifting priorities and concurrent workstreams

Additional Information

This position typically operates during standard business hours, Monday through Friday, from 8:00 AM to 5:00 PM. Occasional flexibility may be required to accommodate meetings across time zones or address critical business needs. The employee is expected to comply with all company policies, including those related to data security, confidentiality, acceptable use of technology, and remote work standards.

This position follows a hybrid work arrangement in accordance with the company’s flexible work arrangement policy and any site-specific guidelines. The employee is expected to adhere to their assigned onsite and hybrid schedule and maintain productivity, responsiveness, and collaboration whether working remotely or in the office. In-person participation may be required for team activities, meetings, or business-critical events.

Our Culture & Values
At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words—they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success.

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