Marketing Manager

Lancaster, PA, USA

Full-time

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

Eurofins PSS Insourcing has an exciting and rewarding opportunity for a Marketing Manager to join our team. We are searching for a marketing professional to take the lead in transforming our digital presence—driving growth, visibility, and engagement across global markets.

The Marketing Manager will oversee driving digital innovation, the creation of robust content strategies and lead generation methods, and leading high-impact website transformation.

If you’re looking for a rewarding career, a place to call home, apply with us today!

Job Description

Here's what you'll do:

• Own the end-to-end transition of our website and country sites

• Define site architecture, taxonomy, and content strategy

• Write and optimize SEO-driven web content and metadata

• Design and build pages in Umbraco CMS (v13)

• Manage redirects, analytics, and post-launch optimization

• Partner with global teams on campaign URL updates and site governance

• Support launch and hypercare phase troubleshooting

• Plan and execute integrated marketing campaigns (digital & traditional)

• Own content strategy across web, blogs, and social media

• Create compelling sales and promotional collateral

• Analyze campaign performance and optimize strategies

• Support conferences, trade shows, and brand promotions

• Work cross-functionally with global marketing and leadership teams

• Align campaigns with corporate branding and messaging

• Partner with country site owners to scale content internationally

• Contribute to a strong, consistent global brand identity for Eurofins PSS

Qualifications

The ideal candidate:

• Bachelor’s degree in Marketing, Communications, or related field

• Minimum 5 years of business-to-business professional services marketing experience

• Proficiency in marketing tools and platforms

• Proficient communication skills (both verbal and written)

• Experience developing social media campaigns generating leads

• Highly organized with excellent time management skills

• Creative mindset

• Ability to travel up to 25%

• Experience with and/or knowledge of an insourcing model and/or recruiting services

• Knowledge of and/or experience working in the life sciences industry

• Direct sales lead generation experience

• Knowledge of MS CRM

Additional Information

The position is full-time, Monday-Friday, 8 a.m.- 5 p.m., with overtime as needed.

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options

• Life and disability insurance

• 401(k) with company match

• Paid vacation and holidays

Eurofins USA PSS Insourcing Solutions is a Disabled and Veteran Equal Employment Opportunity employer.