Digital Marketing Specialist | Social Media

Digital Marketing Specialist | Social Media

Youth Villages is seeking a digital marketing coordinator to join our Digital Communications team. This role will lead and support digital campaigns that build brand awareness and engage new audiences. While this position will serve as the digital lead for recruitment-focused marketing, it will also support other key projects within the Communications department. The coordinator will develop and execute strategies across social media and digital platforms, manage timelines through our project management system, and track performance.

Essential duties and responsibilities:

The Digital Marketing Specialist | Social Media:

• Manages and grows Youth Villages social media presence, with a focus on culture and brand awareness
• Plans, coordinates, and executes digital marketing campaigns that support key programs and initiatives
• Creates and schedules engaging content for social media; monitor platform engagement and respond to comments and messages in a timely, appropriate manner
• Collaborates with recruiting and other teams to align digital efforts with organizational goals
• Coordinates the digital marketing calendar and ensures campaigns stay on schedule
• Uses our project management system (Wrike) to manage multiple projects, timelines, deliverables, and team collaboration
• Develops and implements strategies to grow engagement and improve campaign performance
• Manages Youth Villages online reputation on platforms such as Glassdoor and Indeed
• Monitors and analyzes digital marketing performance, adjusting strategies based on insights and best practices
• Is available for occasional evening or weekend work to support events or live social media coverage
• Performs other duties as assigned

Qualifications:

• Bachelor's degree in marketing, communications, journalism, digital media, analytics, or a related field
• 3+ years of experience in marketing, with a focus on social media or recruitment marketing, preferred.
• Proficiency in Canva or similar tools for social media design.
• Familiarity with social media scheduling and analytics platforms.
• Proficiency in project management software (Wrike or similar tools preferred)
• Excellent time management, communication, and organizational skills.
• Experience managing digital marketing campaigns across multiple platforms.
• Strong writing, editing, and content creation skills.
• Strong interpersonal skills and the ability to build relationships across departments.
• Solid understanding of social media best practices, including trends, engagement, and performance tracking.
• Ability to maintain a flexible schedule

Youth Villages Benefits:

• Medical, Dental, Prescription Drug Coverage and Vision
• 401(k)
• Time off:
• 2 week paid vacation (full-time) / 1 week paid vacation (part-time)
• 12 paid sick days per year
• 11 paid holidays
• Paid Parental Leave
• Mileage & Cell Phone Reimbursement (when applicable)
• Tuition reimbursement and licensure supervision
• Growth & development through continuous training
• Clinical and administrative advancement opportunities

*Benefits are excluded for variable status employees.

Youth Villages is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Youth Villages is committed to not only advancing diversity, equity, and inclusion in the workplace but also in our work with children and young adults. We know that children, families and young people of color can face inequity in child welfare and justice systems, and we train our employees to build the skills they need to work with the communities that we serve, as well as, other employees from different cultures and backgrounds. Youth Villages is opposed to racism in any of its forms and is committed to inclusion, equity, and diversity. We believe that respect for each other is crucial in the work that we do each day.