Social Media and Branding Specialist

Job Title: Social Media and Branding Specialist Department: Marketing Employment Status: Full-time (Non-Exempt) Reports To: Creative Director Job Summary: As a Social Media and Branding Specialist at Bomnin Automotive, you will play a pivotal role in enhancing our online presence, managing our reputation, and promoting Bomnin Automotive as an employer of choice. You will be responsible for creating and executing social media strategies, monitoring online reputation, and crafting an appealing employer brand to attract and retain top talent. Additionally, you will actively engage in community involvement to strengthen our brand presence. Key Responsibilities Social Media Create high-quality, original, engaging, and visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, LinkedIn, and YouTube. Develop and maintain a content calendar to ensure consistent posting and timely delivery of content that reflects current promotions, events, and dealership updates. Communicate with followers and customers, responding to queries in a timely manner. Design and implement social media strategies to align with our business goals. Suggest and implement features to develop brand awareness, promotional campaigns, engagement in community events, news, and more. Research social media trends and inform the Creative Director of changes that are relevant to the company's marketing activities. Monitor SEO and traffic metrics. Stay up-to-date with current technologies and trends in social media, design tools, and applications. Reputation Management Respond to both positive and negative reviews across all social media accounts and platforms. Reach out to customers to address their negative experiences and direct their case to the respective Director or Manager. Monitor all platforms, identifying opportunities for enhancement, ensuring consistency and accuracy in the portrayal of information, images, operational hours, contact numbers, and other relevant details. Community/Team Event Logistics Plan, organize, and execute a range of existing and new events throughout the year. Develop event timelines, budgets, and critical paths, overseeing all logistical aspects and ensuring all tasks are completed efficiently and on schedule. Create content for social media using event footage. Maintain a network of community contacts and stay informed about local trends, opportunities, and activities. Community Involvement Actively engage in community events and initiatives to strengthen our brand presence and promote community involvement. Requirements Proven work experience as a social media content creator (+2 years of experience) and experience in event coordination. Ability to deliver creative content (text, image, and video). Excellent knowledge of Facebook, Instagram, Google, YouTube, LinkedIn, and other platforms' best practices. Solid knowledge of SEO and excellent copywriting skills. Great attention to detail. Strong problem-solving skills to address unforeseen challenges. Ability to prioritize duties and meet department goals and deadlines while maintaining a high level of organization. Qualifications Proficiency in the Microsoft Office Suite is required. Experience with Adobe Photoshop and Lightroom is required. Knowledge of Adobe Illustrator, Procreate, After Effects, or Premier is a plus. Excellent communication and interpersonal abilities, with a talent for building and nurturing relationships. Physical Demands This role primarily involves working in an office setting and using a computer for extended periods. Community/team events may require physical activities such as setting up outdoor event spaces, carrying event materials, and standing for extended periods. Work Environment The work environment includes an office and may require occasional travel to dealership locations. Other Duties Other duties may be assigned as needed by the Creative Director. At-Will Employment Relationship The employment relationship between the Social Media and Branding Specialist and Bomnin Automotive is "at-will." This means that either the associate or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice. Benefits Medical benefits with employer-paid contribution Dental, gap, vision, disability, cancer insurance, and life insurance Retirement plan (401(k) with employer match) Paid time off (PTO) and paid holidays Flexible schedule We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. This position is currently accepting applications. #J-18808-Ljbffr Bomnin Automotive Group