Area Sales Manager
Western States Lodging
Area Sales Manager
Western States Lodging & Management is seeking an experienced, results-driven Area Sales Manager to lead revenue growth, business development, and market expansion for a portfolio of hotels in the West Valley City, Utah market.
This exciting multi-property sales role is ideal for a motivated hospitality sales professional who excels at building strong client relationships, securing new business, and increasing market share across multiple hotel brands.
If you are passionate about hotel sales, corporate account development, and driving measurable performance, this is your opportunity to make a significant impact with a respected hospitality management company.
Compensation & Benefits
We offer a competitive compensation package designed to reward top performers:
- Competitive base salary
- Performance-based sales bonuses and incentives
- Medical, dental, vision, and life insurance
- 401(k) with company match
- Health Savings Account (HSA) options
- Paid time off and paid holidays
- Mileage and travel reimbursement between properties
- Employee hotel discounts
- Additional company perks and advancement opportunities
Position Overview
As the Area Sales Manager, you will oversee strategic sales efforts for multiple assigned hotel properties in the West Valley City region, focusing on:
- Corporate business
- Government accounts
- Group sales
- Extended-stay business
- Local partnerships and community outreach
- Develop and execute strategic multi-property sales plans
- Prospect, qualify, and secure new corporate, government, and group accounts
- Build and maintain long-term client relationships
- Respond to RFPs, inbound sales inquiries, and leads promptly
- Conduct client meetings, property tours, and site visits
- Negotiate contracts, group blocks, and pricing agreements
- Track sales activity and performance using CRM systems
- Collaborate closely with General Managers and hotel operations teams
- Represent properties at local networking events, trade shows, and business organizations
- Identify market trends and new revenue opportunities
- Revenue growth across all assigned properties
- Increased market share
- Occupancy and ADR improvements
- New lead generation and account acquisition
- Conversion rates and client retention
- Brand visibility and community engagement
- Bachelor's degree in Business, Hospitality, Marketing, or related field (or equivalent experience)
- Minimum 5 years of hotel or hospitality sales experience
- Proven success in meeting or exceeding sales goals
- Strong communication, negotiation, and relationship-building abilities
- Experience with CRM platforms and Microsoft Office Suite
- Ability to travel locally within the West Valley City market
- Experience with Hilton, Marriott, or similar hotel brands
- Multi-property or regional sales experience
- Established local business connections in the Utah market
- Self-motivated and highly organized
- Skilled at turning relationships into revenue
- Comfortable working independently while collaborating across teams
- Driven by performance goals and business growth
- Passionate about hospitality sales and market leadership
You will play a vital role in increasing occupancy, improving ADR, expanding brand awareness, and delivering long-term revenue growth.
This position requires regular local travel between properties and active participation in community networking opportunities.
Key Responsibilities
Success in this role will be measured by:
Performance Metrics
Success in this role will be measured by:
Qualifications
Required:
Preferred:
What Makes You a Great Fit
You are:
Join Our Team
Take your hospitality sales career to the next level with Western States Lodging & Management. Help shape the success of multiple hotel properties while building strong business partnerships throughout West Valley City and the surrounding Utah market.
Apply today and become a key leader in our growing hospitality portfolio!
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