Demand Generation Manager

Demand Generation Manager

Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.

You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels. You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency.

This is a high-ownership role for a marketer who is equally comfortable thinking strategically and acting operationally. You will use campaign, audience, and funnel insights to inform decisions, identify friction, improve conversion, and optimize performance over time.

A day in the life includes owning the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing. You will build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration. You will create campaign briefs and planning inputs that align cross-functional teams around clear goals, audiences, messaging, and execution plans.

You will partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively. You will guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations. You will ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.

You will monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline. You will lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points. You will support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact. You will translate data into actionable recommendations for stakeholders, including senior marketing leadership.

What we need from you includes 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy. Experience building and operating full-funnel, multi-channel campaigns in enterprise or complex B2B environments. Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals. Experience managing multiple campaign workstreams and partnering across matrixed teams.

Skills and competencies include strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution. Deep understanding of full-funnel demand generation and how channels work together to drive pipeline. Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence-based recommendations. Strong written and verbal communication skills, including the ability to develop clear briefs, frameworks, and stakeholder-ready recommendations.

You will work with Product Marketing to align segment strategy, positioning, messaging, and story architecture. You will work with BDR Leadership to develop campaign-aligned messaging, talk tracks, sequences, and feedback loops. You will work with Digital and Channel Specialists to activate campaigns across web, paid, email, events, SEO, and partner channels. You will work with Marketing Operations to support audience segmentation, targeting, automation, campaign instrumentation, dashboards, and measurement planning. You will work with Regional Marketing teams to share knowledge, align coverage, and coordinate campaign planning across regions. You will work with Internal Creative to bring campaign concepts to life through compelling assets and visual execution.

Why join Manhattan? Competitive rewards: market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one. Career growth: access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship. Inclusive culture: join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women's Initiative Network, and MA Mamas. Flexibility & balance: hybrid work options, flexible policies, and onsite fitness centers to help you recharge. Community impact: monthly volunteer events and opportunities to make a difference locally and globally.

Committed to diversity and inclusion. At Manhattan, it's about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members' backgrounds, experiences, and perspectives add to us as a whole and make us unique. We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.