Demand Generation Marketing Manager

Sage is looking for a Demand Generation Marketing Manager (IC) to help grow Sage HCM, our Human Capital Management software for HR and payroll.

HR, payroll, and workforce data are becoming more connected to the financial decisions businesses make every day, from labor costs and payroll accuracy to compliance, headcount planning, and business forecasting. For many mid-market organizations, these workflows remain manual, disconnected, and difficult to reconcile across HR and Finance. Sage HCM connects HR, payroll, workforce data, and financial management in one place as an add-on too Sage Intacct, our AI accounting and financial management software that helps growing and mid-sized businesses manage their finances with more accuracy and visibility. With AI-powered workflows supporting areas such as payroll preparation, validation, reconciliation, and compliance-risk review, Sage HCM helps businesses reduce manual work and make more confident workforce and finance decisions.

This role will help turn the scale of Sage Intacct’s existing marketing and sales engine into a stronger source of opportunities for Sage HCM. You will focus on building Sage HCM into existing campaigns, programs and sales follow-up processes already happening across the business.

This role is focused on multi-channel demand generation strategy, campaign plays, execution planning, and optimization for Sage HCM. You will not own every channel directly or direct other teams’ work. Instead, you will partner across marketing, sales and product marketing teams to activate HCM messaging and make it easier for existing programs to create qualified HCM pipeline.

Owning the HCM demand generation plan, you'll prioritize the highest-impact opportunities, review funnel performance, coordinate cross-functional activity, and help existing marketing and sales programs generate more qualified HCM opportunities.

Location Requirement: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)

Minimum Qualifications

• At least 5 years of experience B2B SaaS demand generation or growth marketing with experience leveraging AI (required)

• Experience owning campaigns or programs tied to pipeline, revenue-adjacent outcomes, opportunity creation, or funnel performance.

• Experience developing multi-channel demand gen strategies across channels such as email, webinars, events, paid media, organic, search, or content syndication.

• Proven ability to optimize full-funnel performance from lead acquisition through sales-qualified opportunity.

• Strong analytical skills, including experience with Salesforce, Power BI, or similar reporting tools.

• Metrics-driven approach to funnel performance, optimization, lead quality, conversion, and campaign impact.

• Excellent communication and stakeholder management skills, with the ability to effectively collaborate with sales and other cross-functional teams

• Proactive approach to solving challenges and optimizing performance, with a focus on getting work done, moving shared priorities forward, and driving measurable results.

• High emotional intelligence and effective communication skills with a collaborative, cross-functional approach to working style

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.

• Own a focused demand generation opportunity for Sage HCM, with clear goals tied to qualified opportunities, pipeline, funnel performance, and campaign impact.

• Put Sage Intacct’s established marketing and sales engine to work for HCM by testing campaign plays across existing customer journeys, outbound programs, webinars, events, and digital channels.

• Work in a visible, cross-functional role where your recommendations on audience targeting, channel mix, testing, and optimization can shape how Sage scales HCM demand across North America.

• Use AI in practical ways to automate routine campaign tasks, freeing up more time for strategy, testing, and performance optimization.

• Grow your career within a stable, global SaaS company guided by our mantra “we do the right thing” and values: Human, Bold, Trust, and Simplify, with 40 paid volunteer hours through Sage Foundation.

• Own the demand generation plan for Sage HCM, aligned to priority audiences, campaign opportunities, sales programs, and pipeline goals.

• Build and optimize multi-channel HCM campaign plays across existing Sage Intacct campaigns, customer journeys, outbound programs, webinars, events, and Sales Development follow-up processes.

• Partner with the HCM Product Marketing Manager to activate HCM messaging across campaign briefs, content requests, sales follow-up guidance, and campaign materials.

• Drive cross‑departmental programs, aligning Product Marketing, Growth Marketing and Sales around a cohesive vertical strategy e.g. campaign timing, audience targeting, follow-up processes, feedback loops, and opportunity creation goals.

• Review funnel metrics and performance trends to identify gaps, recommend optimizations, and forecast the potential impact of future initiatives.

• Prioritize initiatives based on expected pipeline impact, audience fit, available resources, and business urgency.

• Manage HCM demand generation initiatives from planning through launch, measurement, and optimization, keeping work on track and within scope.

• Create clear stakeholder communications, including campaign plans, status updates, risks, decisions needed, and performance insights.

• Lead regular cross-functional check-ins to track progress, surface blockers, resolve issues, and adjust plans based on performance or business priorities.

• Support and improve processes, templates, reporting routines, and ways of working that help Sage scale HCM demand generation more effectively.

• Use AI tools to support campaign planning, content variation, testing, performance analysis, and workflow efficiency while maintaining quality and accuracy.

Benefits? We have plenty.

• Competitive annual bonuses (20%)

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Performance Marketing

United States

Atlanta

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at View email address on click.appcast.io .

Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Demand Generation Marketing Manager

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Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.