Specialist, Paid Social (Strategic Planning)

Position Overview The Digital Planning Team at Versant is a strategic, collaborative group of digital experts representing our premium sports and entertainment portfolio. The team partners closely with Account Directors to develop audience‑first, data‑driven advertising solutions that align with client business objectives. Serving as a key connector across Sales, Strategy, and Operations, Digital Planning supports the full RFP lifecycle—from pitch development through campaign launch and post‑sale stewardship. The team builds compelling proposals, packages innovative cross‑platform solutions, develops client‑specific materials, and ensures a seamless transition from proposal to activation. As a critical driver of Versant’s digital revenue strategy, the team identifies growth opportunities, leverages audience insights, and delivers best‑in‑class advertising programs across our digital ecosystem. The Strategic Account Manager, Social Specialist (Strategic Planning) will support paid social strategy and execution across Versant’s Sports and Entertainment brands. Reporting to the Director of Digital Planning, this role plays a key part in launching, managing, and optimizing co‑branded paid advertising campaigns across major social platforms. This individual will leverage expertise in platform algorithms, audience targeting, budget allocation, and performance analytics to deliver measurable results against advertiser KPIs. Responsibilities Partner with Digital Planning, Account Directors, and cross‑functional teams to develop strategic paid social solutions Launch and manage campaigns across Meta, Pinterest, TikTok, and other emerging platforms Oversee creative trafficking, template creation, targeting setup, budget allocation, and delivery scheduling Budget Management Allocate advertiser budgets across platforms and ad formats to maximize efficiency and ROI Monitor pacing to ensure optimal spend and performance Performance Optimization & Reporting Track and analyze key performance metrics (impressions, clicks, conversions, etc.) Provide actionable insights and regular updates to internal stakeholders Continuously optimize campaigns to meet or exceed advertiser KPIs Cross‑Functional Collaboration Collaborate with Sales, Strategy, Creative, and Operations teams to refine paid social approaches Recommend testing frameworks and new opportunities to drive incremental performance Industry & Platform Innovation Stay current on evolving social platform capabilities, ad formats, and algorithm updates Maintain strong relationships with platform representatives Share insights and innovation opportunities with leadership Qualifications Bachelor’s degree in Marketing or related field 2+ years of hands‑on digital marketing experience with a strong focus on paid social buying, optimization, and reporting Strong understanding of PPC principles, tools, and methodologies Proven ability to optimize campaigns against advertiser KPIs Experience with Google Analytics, Adobe Analytics, and Google Tag Manager Excellent analytical, critical thinking, and quantitative skills Strong project management and interpersonal skills, with the ability to thrive in a fast‑paced, deadline‑driven environment Experience using Canva, OpenArt, and/or Midjourney for creative development is a plus Desired Characteristics Team‑oriented with a proactive, solutions‑focused mindset Comfortable navigating ambiguity and learning quickly Curious and motivated to develop new technical and strategic skills Strong problem‑solving abilities and adaptability Interest in or familiarity with golf, movies, and television Additional Information This is a hybrid role, requiring in‑office presence a minimum of three days per week This position is eligible for company‑sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and additional employee perks Salary Range: $80,000–$90,000 (bonus eligible) VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. For LA County and City residents only, VERSANT Media will consider qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. #J-18808-Ljbffr Versant Media