Performance Marketing Analyst

The Opportunity Delaware North Parks and Resorts is hiring a Marketing Analyst to join our team at our global headquarters in Buffalo, New York. As a Marketing Analyst, you will be responsible for supporting the marketing team by providing actionable insights and data‑driven recommendations that will guide our marketing efforts to new heights. If you like to innovate, enact change, and seek growth opportunities, apply now to join our team. Location in Buffalo, NY is preferred; however, remote candidates in the NYC or Boston areas may be considered. Pay Minimum – Anticipated Maximum Base Salary: $66,800 – $84,100 per year. In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role‑based uncapped sales incentive plan. The advertised pay range represents what we believed at the time of this posting to be the amount we would be willing to pay for this position. Only in special circumstances, where a candidate’s education, training, or experience far exceeds the requirements for the position, would we consider paying higher than the stated range. Full information on our comprehensive benefits package can be found at What We Offer Medical, dental, and vision insurance 401(k) with up to 4% company match Annual performance bonus based on level, as well as individual, company, and location performance Paid vacation days and holidays Paid parental bonding leave Tuition and/or professional certification reimbursement Generous friends-and-family discounts at many of our hotels and resorts What Will You Do? Collect, analyze, and interpret data from various marketing channels to identify trends and insights. Monitor and evaluate the performance of marketing campaigns, advertising initiatives, and website traffic. Provide regular reports and insights to the marketing team, utilizing data visualizations and dashboards. Collaborate with cross‑functional teams to align marketing strategies with company goals and objectives. Generate actionable recommendations based on data analysis to refine strategies and drive informed decision‑making. Assist in the creation and rollout of value‑added programs, platforms, initiatives, and processes to enhance and build relationship‑management tools. More About You Bachelor’s degree in marketing, business, statistics, economics, or a related field. Minimum of 2–3 years of experience in a marketing or financial analyst role using data, analytics and insights in a high volume, fast‑paced environment. Experience with analytical and reporting tools, including Tableau, Google Analytics, PowerBI, and Data Studio, and technical expertise regarding data models, data mining, pivot tables, spreadsheets, and visualization techniques. Deep knowledge of digital marketing across social, display, and programmatic platforms. Strong knowledge of Microsoft Office Suite and analyzing customer, marketing, and web behavioral data. Shift details: M–F Who We Are Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family‑owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success. With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves in giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part‑time or full‑time, we’re invested in helping you achieve your career goals. Together, we’re shaping the future of hospitality — come grow with us! Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status. #J-18808-Ljbffr