VP, Chief Marketing Officer (Kansas City)

Do you envision finding a meaningful role with an inclusive and compassionate team? At Children's Mercy, we believe in making a difference in the lives of all children and shining a light of hope to the patients and families we serve. Our employees make the difference, which is why we have been recognized by U.S. News & World Report as a top pediatric hospital, for eleven consecutive years.

Children's Mercy is in the heart of Kansas City - a metro abounding in cultural experiences, vibrant communities and thriving businesses. This is where our patients and families live, work and play. This is a community that has embraced our hospital and we strive to say thanks by giving back. As a leader in children's health, we engage in meaningful programs and partnerships throughout the region so that we can improve the lives of children beyond the walls of our hospital.

Overview

The Vice President - Marketing and Communications leads the enterprise-wide strategy for marketing and communications at Children's Mercy, serving as a key architect of the hospital's reputation as a nationally recognized leader in pediatric care. With Fortune 500 brand leadership experience and a sharp strategic lens, this executive brings a rare blend of creative vision, business acumen, and crisis-tested judgment to a highly competitive health care landscape. This role encompasses the full spectrum of brand and communications disciplines-consumer, donor and physician marketing, public relations, media relations, employee engagement, digital services, graphic and video production, sponsorships, and social media. Under this leadership, these functions operate as a unified force, delivering strategic messages that resonate with diverse audiences: national pediatric subspecialists, referring physicians, thought leaders, families, and donors.

At Children's Mercy, we are committed to ensuring that everyone feels welcomed within our walls. A successful candidate for this position will join us as we strive to create a workplace that reflects the community we serve, as well as our core values of kindness, curiosity, inclusion, team and integrity.

Additionally, it's important to us that we remain transparent with all potential job candidates. Because we value the safety of the patients and families we serve, as well as the Children's Mercy staff, we want to let you know that the seasonal influenza vaccine is a condition of employment for all employees in our organization. New employees must be willing to be vaccinated if found non-immune to measles, mumps, rubella (MMR) and chicken pox (varicella) and/or without evidence of tetanus, diphtheria, acellular pertussis (Tdap) vaccination since 2005. If you are selected for this position, you will be asked to supply your immunization records as proof of vaccination. If you and have any concerns about receiving these vaccines, medical and/or religious exemptions can be further discussed with Human Resources.

Responsibilities

• Strategic Vision
  • As a member of the Enterprise Leadership Team, the VP - Marketing and Communications contributes to hospital-wide decisions with clarity, candor, and a deep understanding of market dynamics.
  • Advance hospital strategic goals through clear communications and marketing priorities and plans.
  • Partner with leaders and teams across the organization to align messaging and initiatives.
  • Maintain a strong understanding of hospital operations to inform marketing strategies.
  • Select and deploy effective marketing channels and tactics, including digital and social media.
  • Build, lead, and develop a high-performing communications and marketing team.
  • Use formal and informal research to assess needs, guide strategy, and identify opportunities.
  • Establish and track metrics to evaluate performance and impact.
  • Lead execution through team management and cross-functional collaboration.
  • Manage complex, multi-disciplinary projects to deliver integrated marketing outcome.
• Lead communications and marketing, ensuring aligned, measurable results.
  • Lead and oversee all communications and marketing functions, including Media Relations, Public Relations, Brand Management, Social Media, Graphic Design, Video Services, Sponsorships, and Digital Services.
  • Collaborate routinely with internal stakeholders to align communications and marketing efforts with organizational priorities.
  • Set clear goals, performance expectations, and success metrics for each functional area.
  • Monitor and evaluate team performance against defined objectives and adjust strategies as needed.
  • Provide leadership, direction, and support to ensure high-quality execution across all channels and services.
  • Drive integration and consistency of messaging, branding, and storytelling across all platforms.

Qualifications

• Bachelor's Degree Marketing, Communications or related field and 7 or more years experience 12 or more years of experience in Marketing, Communications, or related field.
• Master's Degree Marketing, Communications or related field and 7 or more years experience 10 or more years of experience in Marketing, Communications, or related field.

Benefits at Children's Mercy

The benefits plans at Children's Mercy are one of many reasons we are recognized as one of the best places to work in Kansas City. Our plans are designed to meet the changing needs of our employees and their families.

Learn more about Children's Mercy benefits.

Starting Pay

Our pay ranges are market competitive. The offer will be determined based on your education and experience.

Remote Work/Work from Home

This position is not eligible to work remotely, which means that the person hired will be required to work onsite at one of our Children's Mercy locations and may not work from home.

EEO Employer/Disabled/Vet

Children's Mercy hires individuals based on their job skills, expertise and ability to maintain professional relationships with fellow employees, patients, parents and visitors. A personal interview, formal education and training, previous work experience, references and a criminal background investigation are all factors used to select the best candidates. The hospital does not discriminate against prospective or current employees based on the race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry or veteran status. A drug screen will be performed upon hire. Children's Mercy is smoke and tobacco free.

CM is committed to creating a workforce that supports the diverse backgrounds of our patients and families. We know that our greatest strengths come from the people who make up our team, so we hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our hospital stronger and our patient care more compassionate.

If you share our values and our enthusiasm for service, you will find a home at CM. In recruiting for our team, we welcome the unique contributions that you can bring, including education, ideas, culture, and beliefs.