Supervisor, Influencer Marketing

Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles. At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together. We hire talented people, challenge them, and give them every opportunity to grow. Job Summary The Supervisor, Influencer Marketing will lead influencer and creator marketing projects and deliverables across Blue Hour Studios clients’ influencer programs, translating key business objectives into clear and concise deliverables. Reporting to the VP, Influencer Marketing, this role will support all social media and influencer/creator programs, work closely with the team to develop proposals and content in collaboration with creators, execute campaigns, manage team administration, and analyze campaign results. What You’ll Do 30% - Strategic Planning & Thought Leadership Translate client goals into strategic, innovative creative and media solutions. Provide strategic counsel to clients and prospects. Develop and deliver effective and persuasive points of view across the team and work. Understand our client’s business, competitive set and generate new ideas and opportunities for growth. Ensure best practices are applied across disciplines. Oversee the development and maintenance of timelines, deadlines, processes and integration points for all social projects. Lead teams to produce all campaign components seamlessly. Proactively manage client and internal team expectations. Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics. Bring powerful thought leadership to consult on complex issues and identify innovative solutions. Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions. 30% - Campaign Management Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to influencer identification and outreach. Develop campaign briefs for clients and influencers. Present influencer lists for client ranking and approval. Provide analytics and reporting for campaigns. Oversee Senior Strategists, Strategists, and Assistant Strategists in the daily management of campaigns. Manage day-to-day client and team communication around campaign progress, updates, and key milestone deliverables. Shepherd the development and customization of influencer agreements, contracts, addenda, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team. Work closely with the team in the development of post-campaign reporting. Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution. Partner closely with cross‑functional agency teams to optimize social media presence and influencer integration across channels. 15% - Creative Strategy & New Business Research and develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals. Lead in the development of new business proposals, including PowerPoint building, writing, and organizing relevant materials. Develop influencer strategies and tactical plans to support client goals. Utilize tools and work with cross‑functional agency teams to develop insights that shape our recommendations. Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies. Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations. Assist in the development of any materials for agency pitches as it pertains to influencer marketing. Maintain team lead tracker and forecasting. Champion digital/social influencer programs across the agency. Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact. 15% - Team Supervision Support VP, Influencer Marketing in mentoring and day‑to‑day management of Sr. Campaign Managers, Campaign Managers and Assistant Campaign Managers. Effectively guide development of junior team members within Blue Hour as well as the industry at large, educating them on Blue Hour’s principles, industry, and media trends. Delegate and manage junior team’s daily tasks, reviewing all finalized work for internal or client distribution. Contribute to performance reviews of junior team members, identifying strengths and areas for growth. 10% - Insights & Marketing Provide thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies. Continuously assess the competitive social media landscape and innovate to differentiate Blue Hour Studios’ practice. Lead key projects related to marketing Blue Hour’s influencer/creator practice, including development of thought leadership, events, marketing materials, and conference attendance. Attend industry events to share insights with Blue Hour. Supervisory Responsibilities The Supervisor will manage junior members of the Influencer Marketing team. Preferred Skills & Experience Minimum 6+ years of influencer marketing experience required. Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry. Has a proven track record of managing successful social/digital campaigns across social platforms such as TikTok, Facebook, Twitter, Instagram, and YouTube. Experience with digital reporting, data, and analytics. Ability to thrive in a fast‑paced environment and handle multiple projects. Strong verbal and written communication skills. Very proficient with Microsoft Office (Word, PowerPoint, and Excel) and presentation formats such as Google Slides. BA/BS required in Communications, Advertising, Marketing or a related field. Salary Range $100,000.00 - $130,000.00 Actual base salary may vary based on individual skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency‑based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits such as health insurance coverage, life and disability insurance, retirement savings plans, company‑paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement. Horizon Media is proud to be an equal‑opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr