CARE Product Manager

CARE Product Manager

Reporting to the SVP, Consumer Director (Ecosystem), the CARE Product Manager owns the full CARE subscription business - enrollment, retention, gunsmith service protocol, tier architecture, and member communication. CARE is the trust layer of the Staccato Ecosystem: the program that transforms a one-time gun purchase into a lifetime relationship between an owner and their firearm. The right leader will position CARE not as a service contract but as an ownership identity - the signal that a Staccato owner is serious about their platform and the performance it delivers.

Key Responsibilities

• Launch the CARE Enrollment Sequence - Day One: The qualified prospect outreach sequence is built and ready. The CARE Product Manager's first act is launching it. Design the founding member onboarding experience to be exceptional. The goal is not simply to enroll members - it is to create founding advocates who recruit the next wave.
• Architect the Tier Model as a Progression System: Design the tier structure not as a pricing menu but as a progression system. Each tier should feel like an achievement and a signal of deeper commitment to the Staccato community.
• Design the Gunsmith Service Protocol: The gunsmith service component of CARE is its most differentiated element - no other firearms brand offers a recurring professional relationship with a gunsmith. Design the service communication standard, turnaround time commitments, and CARE Gunsmith Video program.
• Build Retention Economics: Own CARE churn rate, net revenue retention, and tier upgrade rate. Design retention interventions using member engagement signals that identify at-risk subscribers before they cancel. A member who has used CARE gunsmith services twice in 90 days has near-zero churn risk. Make that signal visible and actionable.
• Own the CARE Pricing Recommendation to the Board: Develop and present the CARE pricing recommendation to the SVP, Consumer Direct and board within 60 days of start. A CARE subscription should cost less than a single gunsmith service visit while feeling like the obvious choice for any serious Staccato owner.
• Partner with the CET Team on Enrollment Activation: Work with the Customer Experience Team to ensure the Ecosystem member communication queue is equipped to convert core business support interactions into CARE enrollment conversations.
• Market Analysis and Opportunity Sizing: Continuously analyze the competitive landscape, customer behavior data, and category trends to identify untapped commercial opportunities within your division. Translate findings into structured project briefs that quantify the size of the opportunity, define the target customer segment, outline the required investment, and establish the business case for prioritization.
• Go-to-Market Planning: Own the comprehensive go-to-market plan for every new product, program, or initiative within your division. This includes launch sequencing, channel strategy, pricing architecture, promotional calendar, and 90-day post-launch performance review. No initiative goes to market without a written GTM plan approved by the SVP, Consumer Direct.
• Channel Strategy and Execution: Define and manage the channel mix for your division - direct-to-consumer eCommerce, dealer network, Ranch point of sale, and CET enrollment - with explicit revenue targets and conversion metrics for each channel. Own the channel P&L and identify where the highest-leverage acquisition and retention opportunities exist.
• Dealer and Internal Team Product Training: Build and maintain product training materials for both the dealer network and internal teams - including CET, SET, and Ranch staff. Every touchpoint in the customer journey is a commercial moment. The people representing your division at point of sale, point of service, and point of membership must be able to articulate the value proposition, answer objections, and close enrollment with confidence.

Qualifications

• Experience: 7+ years in subscription, membership, or premium service program management. Consumer or prosumer subscription experience strongly preferred. Premium service programs, luxury membership organizations, or high-end sporting goods membership backgrounds are directly applicable.
• Retention Economics: Deep understanding of churn modeling, cohort analysis, net revenue retention, and retention intervention design. Has built the retention model for a subscription program from scratch.
• Data Literacy: Comfortable with subscription analytics - MRR, LTV, churn rate, cohort retention curves, and net revenue retention. Can build a retention model in a spreadsheet and translate it into an operational playbook.
• Cross-Functional Program Management: Demonstrated ability to manage a subscription program across multiple internal stakeholders - operations, technology, marketing, and finance - without direct authority over any of them.
• Communication and Stakeholder Management: Comfortable presenting subscription economics to executive leadership and board-level audiences. Can translate complex retention modeling into a clear business narrative.
• Brand Alignment: Passion for Staccato's values. Firearms ownership or familiarity strongly preferred. The CARE relationship is between a Staccato owner and their firearm - the CARE Product Manager must feel that relationship personally to design it authentically.
• Market Analysis and Project Brief Writing: Demonstrated experience conducting market and competitive analysis and translating findings into structured project briefs or business cases. Has sized a market opportunity, defined a target segment, modeled the revenue potential, and presented the brief to executive leadership for prioritization and investment approval.
• Go-to-Market Strategy: Has built and executed a comprehensive go-to-market plan for a consumer product or program - including channel strategy, pricing, promotional calendar, and post-launch optimization. Understands the difference between a launch plan and a GTM strategy.
• Channel Strategy: Understands multi-channel commerce - including direct-to-consumer, wholesale/dealer, and proprietary retail channels - and can build a channel mix strategy that optimizes for both revenue and brand positioning. Has managed channel conflict and knows how to protect margin across a mixed-channel model.
• Training and Enablement: Has built product training curricula for a sales team, dealer network, or customer-facing staff. Knows that the best product fails at the point of sale without trained advocates. Comfortable creating training materials, facilitating sessions, and measuring training effectiveness through conversion metrics.
• Education: Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience. An MBA or advanced degree is preferred but not required.