Ammunition Product Manager

Ammunition Product Manager

Reporting to the SVP, Consumer Direct, the Ammunition Product Manager owns the consumer-facing commercial layer of Staccato's ammunition business. This role is entirely distinct from the Director of Ammunition Operations role under the Core Business engine, which owns manufacturing, sourcing, and supply chain. The Ammo PM owns the SKU strategy, pricing architecture, consumer channel roadmap, and CARE ammo replenishment model that deepens the subscription relationship. A subscriber who shoots regularly is an engaged customer who buys Parts, attends Ranch, and renews CARE - round count is the single best engagement proxy in the Staccato Ecosystem.

Key Responsibilities

• Own the Ammo P&L: Contribution margin accountability for the ammunition commercial division. Pricing architecture, SKU selection, channel strategy, and attach rate against the CARE subscriber base. Build a profitable recurring revenue stream, not just a convenience feature.

• Build the CARE Ammo Replenishment Model: Design the ammo subscription or replenishment model that integrates with CARE. A CARE subscriber should be able to configure automatic ammo delivery cadenced to their training schedule. This is both a revenue model and an engagement proxy.

• Own the eCommerce Ammo Catalog: SKU architecture, bundle design, and pricing for the staccato2011.com ammo catalog. Optimize the ammo purchase flow and cross-sell with Parts and CARE enrollment.

• Coordinate with Ammunition Operations: The Ammo PM sets the commercial requirements. The Operations team delivers against them. This relationship requires clear written handoffs on SKU availability, volume commitments, and production timelines.

• Own Tariff and Cost Pass-Through Strategy: The first major commercial decision this PM will make is whether and how to pass tariff and input cost increases through to the consumer. This requires pricing discipline, competitive context, and a clear understanding of subscriber price sensitivity.

• Market Analysis and Opportunity Sizing: Continuously analyze the competitive landscape, customer behavior data, and category trends to identify untapped commercial opportunities within your division. Translate findings into structured project briefs that quantify the size of the opportunity, define the target customer segment, outline the required investment, and establish the business case for prioritization.

• Go-to-Market Planning: Own the comprehensive go-to-market plan for every new product, program, or initiative within your division. This includes launch sequencing, channel strategy, pricing architecture, promotional calendar, and 90-day post-launch performance review. No initiative goes to market without a written GTM plan approved by the SVP, Consumer Direct.

• Channel Strategy and Execution: Define and manage the channel mix for your division - direct-to-consumer eCommerce, dealer network, Ranch point of sale, and CET enrollment - with explicit revenue targets and conversion metrics for each channel. Own the channel P&L and identify where the highest-leverage acquisition and retention opportunities exist.

• Dealer and Internal Team Product Training: Build and maintain product training materials for both the dealer network and internal teams - including CET, SET, and Ranch staff. Every touchpoint in the customer journey is a commercial moment. The people representing your division at point of sale, point of service, and point of membership must be able to articulate the value proposition, answer objections, and close enrollment with confidence.

Qualifications

• Experience: 5+ years in consumer goods category management, subscription or replenishment product management, or sporting goods commercial roles. Prior P&L ownership required. Ammunition or firearms industry knowledge is an advantage but not a prerequisite - commercial instincts are the non-negotiable.

• Pricing Discipline: Has set prices from scratch under cost pressure. Can build a breakeven model, articulate the margin implications of a pricing decision, and hold a price position under commercial pressure.

• Subscription and Replenishment Experience: Has built or managed a subscription or auto-replenishment model. Understands the difference between a subscription as a revenue model and a subscription as an engagement mechanism.

• Regulatory and Compliance Awareness: Comfortable operating within the federal and state regulatory framework governing ammunition commerce - including shipping restrictions, age verification requirements, and state-level purchasing regulations.

• Supply Chain Coordination: Experience coordinating commercial requirements with an internal or external manufacturing or supply chain team. Comfortable writing clear product specifications, managing SKU availability calendars, and escalating supply risk before it becomes a customer problem.

• Cross-Functional Fluency: Comfortable coordinating with Operations, Finance, and the SVP Consumer Direct simultaneously without direct authority over any of them.

• Market Analysis and Project Brief Writing: Demonstrated experience conducting market and competitive analysis and translating findings into structured project briefs or business cases. Has sized a market opportunity, defined a target segment, modeled the revenue potential, and presented the brief to executive leadership for prioritization and investment approval.

• Go-to-Market Strategy: Has built and executed a comprehensive go-to-market plan for a consumer product or program - including channel strategy, pricing, promotional calendar, and post-launch optimization. Understands the difference between a launch plan and a GTM strategy.

• Channel Strategy: Understands multi-channel commerce - including direct-to-consumer, wholesale/dealer, and proprietary retail channels - and can build a channel mix strategy that optimizes for both revenue and brand positioning. Has managed channel conflict and knows how to protect margin across a mixed-channel model.

• Training and Enablement: Has built product training curricula for a sales team, dealer network, or customer-facing staff. Knows that the best product fails at the point of sale without trained advocates. Comfortable creating training materials, facilitating sessions, and measuring training effectiveness through conversion metrics.

• Education: Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience. An MBA or advanced degree is preferred but not required.