Sales Director

Canastra Fishing Company (CFC) is a vertically integrated seafood company deeply committed to providing consumers with the highest quality seafood sourced by their vessels off the New England Coast. The company has ambitious goals and is leveraging its decades of family experience to bring new products to customers. Canastra Fishing Company is seeking a dynamic and experienced Sales Director to drive its commercial strategy and expand market presence. This is an exciting opportunity to join a new company to shape and influence the commercial vision. If you are a results-driven and strategic-minded with a passion for strategy and sales, you are an ideal fit. Responsibilities Collaborate with management and build upon the commercial (sales + marketing) strategy, aligned with the company's overall business goals and objectives. Manage existing account activity and identify ways to grow portfolio. Lead all aspects of the sales cycle, including prospecting, relationship building, solution presentations, negotiations, and contract closures. Identify and pursue new business opportunities, establishing strategic partnerships, and cultivating strong relationships with key industry stakeholders. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, providing insights to guide product development and positioning. Collaborate with owners to ensure commercial viability and market fit of new products and features, based on customer feedback and market demand. Stay abreast of industry trends, emerging consumer trends in retail and food service, adapting strategies accordingly. Represent CFC at industry events, conferences, and trade shows, acting as a brand ambassador and showcasing the company's value proposition. Requirements Five plus years of a proven track record of success in seafood sales. Demonstrated ability to drive revenue growth, meet sales targets, and expand market share. Strategic mindset with exceptional analytical and problem‑solving skills, able to identify market opportunities and develop effective go-to-market strategies. Cooperative and collaborative mindset, working well with teams. Strong interpersonal and communication skills, capable of building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers. The job will require travel when needed to customers and trade shows. To be successful in the role You enjoy selling and negotiating and find it easy to persuade others. Others would describe you as lively and sociable. You like to influence and take a broad perspective of incidents, plans and activities. You would describe yourself systematic and well‑organized with the ability to define clear priorities and stick to deadlines. You are known to set ambitious targets and strive to achieve. What we offer Relaxed, community like culture. Excellent salary + benefits. Ability to influence. Ground floor opportunity to build. #J-18808-Ljbffr Seafood People AS