Senior Manager, Social Media

Job Description

Job Description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

Klaviyo is the autonomous B2C CRM powering 195,000+ brands. Our social presence should reflect that reality. This isn't about polished corporate content or just a steady stream of product updates. It's about showing up with the same intelligence, speed, and relevance that define our platform: real-time, data-driven, and built for how modern brands actually connect with consumers.

This Sr. Manager role owns our organic social strategy end-to-end, across LinkedIn, Instagram, X, TikTok, Reddit, and wherever attention is shifting next. You'll lead a lean team, partner closely with Brand, PR, Creative, and Product Marketing, and bring a clear, opinionated perspective on how an AI-first company shows up in culture. You'll translate complex ideas—like autonomous marketing, unified data, and AI agents—into content that's sharp, engaging, and actually worth paying attention to.

You'll operate at the intersection of strategy, storytelling, and systems, using AI as a core part of how we create, test, and scale. Not just faster content, but smarter content: informed by signals, shaped by experimentation, and constantly improving.

This role is for someone who believes the old B2B playbook is already obsolete, understands the shift toward AI-powered, creator-led content, and is excited to define what social looks like for the next generation of marketing platforms.

Strategy & Channel Ownership

• Own Klaviyo's organic social strategy across all channels, setting direction, sequencing priorities, and making deliberate bets on where to show up and how
• Architect a social presence, not just a content calendar, with clear ownership of performance and outcomes by channel
• Develop and maintain platform-specific strategies, aligning format, voice, and cadence to how audiences actually engage on each platform
• Identify and activate emerging channels early, staying ahead of where merchants, operators, and ecommerce founders are spending time
• Build and scale employee advocacy into a core distribution engine by activating executives, operators, and customer-facing teams as credible external voices
• Develop a dark social strategy that accounts for private sharing and influence across Slack, DMs, and communities, incorporating self-reported attribution and community seeding

Influencer & Thought Leadership

• Build and lead a modern influencer strategy spanning top-tier industry voices, emerging creators, and leading customer brands
• Establish relationships with high-impact, recognizable influencers who shape opinion across ecommerce, SaaS, and marketing
• Position Klaviyo executives and internal leaders as category-defining thought leaders with consistent, high-quality content
• Activate customers as storytellers, turning leading brands into advocates and visible proof of Klaviyo's impact
• Design scalable systems to source, manage, and amplify influencer and creator content as a primary driver of reach and brand awareness

Content, Creative & Product Storytelling

• Lead the creation of content that earns attention and drives conversation, rooted in real customer insight and cultural relevance
• Produce and direct short-form, creator-native content with a bias toward authenticity and speed
• Build a distinctive, recognizable social voice that reflects the ambition and intelligence of Klaviyo
• Integrate product innovation, launches, and key company moments into compelling social narratives that translate complex ideas into engaging content
• Partner closely with Product Marketing, PR, and Brand to ensure launches and innovations are amplified through creator-led, high-impact storytelling

AI-First Strategy & Innovation

• Operate as an AI-first team, using AI across strategy, ideation, content creation, and performance analysis
• Continuously evolve how AI shapes social strategy, not just execution, including how content is discovered, consumed, and amplified
• Build scalable, AI-enabled systems for content production, influencer management, and performance optimization
• Stay current on emerging AI platforms and behaviors, including how tools like ChatGPT and Perplexity influence brand discovery and credibility
• Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact

Measurement, Impact & Leadership

• Own social performance with a focus on brand awareness, share of voice, audience quality, and pipeline influence
• Report to leadership in business terms, connecting social efforts to measurable impact rather than vanity metrics
• Partner cross-functionally to turn company priorities into high-impact social moments that drive reach and relevance
• Ensure social is embedded in every major campaign and initiative from the start
• Manage and develop your team with high standards, clear feedback, and a focus on creativity, speed, and accountability

• 8+ years of experience in social media strategy, organic content, and channel ownership, with meaningful time in B2B, B2B2C, or consumer-facing tech brands
• Proven ability to own and evolve a brand's social presence, with clear examples of channels you built, voices you shaped, and measurable impact you drove
• Deep fluency across LinkedIn, Instagram, TikTok, X, YouTube, and Reddit, with a strong understanding of how each platform's algorithm, culture, and communities operate
• Experience leveraging emerging and non-traditional channels like Reddit, and online communities, drive awareness and engagement beyond owned channels
• Hands-on ability to create content end-to-end, especially short-form video. You can concept, script, shoot, edit, and publish without relying on a large production team
• Strong copywriting instincts with the ability to develop a distinctive voice, adapt tone by platform, and create content that drives engagement and sharing
• Experience working with influencers, creators, or thought leaders, with a clear point of view on how to build and scale these programs
• AI-native mindset. You actively use AI tools for research, ideation, content creation, and performance analysis, and understand how they are reshaping content and discovery
• Experience building or scaling employee advocacy programs, or a strong perspective on how to turn internal experts into external voices
• Data fluency. You can analyze performance, connect social efforts to brand awareness and pipeline, and communicate insights in a way that resonates with leadership
• Experience managing and developing at least one direct report, with a clear approach to feedback, coaching, and raising the bar on output more and can articulate what good feedback and development looks like in practice.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations:

$148,000—$222,000 USD

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).