Senior Business Intelligence Analyst

Role Description

The Senior Business Intelligence Analyst owns Power BI reporting and analytics for Fusable's Digital business, including client-facing intelligence products, campaign pacing, and audience and contact data insights. This is a senior, hands-on individual contributor role responsible for building clear, usable, visually strong reporting grounded in a deep understanding of the underlying data.

As part of Digital's ongoing use of Power BI within Microsoft Fabric, this role supports reporting best practices and consistency within the Digital organization, working alongside IT and Data Engineering, who own platform architecture and data governance at the company level. This role does not own enterprise BI platforms, enterprise reporting architecture, ERP reporting, or company-wide data governance.

• Core scope includes internal operational reporting and campaign pacing.
• Ownership of a client-facing intelligence platform currently in transition from an outside development partner.
• Contact data health monitoring for Digital's audience and client base.
• Data delivery pipeline connecting Digital's internal and third-party data sources.

Reports directly to the SVP, Audience and Media.

Qualifications

• Bachelor's degree in Business, Analytics, Computer Science, or related field.
• 7 to 10 years of experience in business intelligence, analytics, or dashboard development, ideally in media, AdTech, MarTech, or data services.
• Advanced Microsoft Fabric / Power BI report and dashboard development required: strong visual design and UX sensibility, report-level DAX, and interactive/navigational features.
• Deep working knowledge of underlying data structures, relationships, and data types.
• Proven track record for building Power BI reporting at scale across multiple stakeholder groups.
• Experience building or maintaining campaign pacing and budget alerting logic for paid media services.
• Comfortable taking over and improving a reporting platform originally built by an outside vendor or agency.
• Working T-SQL proficiency across cloud data warehouses (e.g., MySQL, BigQuery, Snowflake, Redshift, OneLake).
• Hands-on experience with AWS or Azure cloud environments.
• Familiarity with SSO, embedded BI security models, and report-level authorization/access management (RLS, RBAC).
• Experience with CRM reporting and data structures (Salesforce Sales Cloud objects).
• Familiarity with data pipeline monitoring concepts and identity resolution or match rate fundamentals.
• Working knowledge of web analytics (GA4) and paid media platforms (Meta, Google, StackAdapt, Simplifi).
• Ability to clearly communicate findings, Digital analytics initiatives, reporting enhancements, and priorities to senior leadership, non-technical stakeholders, and clients.
• Comfortable operating with significant autonomy in a lean, fast-moving team.

Requirements

• Microsoft Fabric / Power BI certification (Preferred).
• MySQL database experience (Preferred).
• Experience with market intelligence, competitive benchmarking, or industry data products (Preferred).
• Experience across multiple paid media platforms (Preferred).
• Comfortable working with third-party external data connectors and unified data model (Preferred).
• B2B media or data company experience (Preferred).
• Experience working alongside or in coordination with a CRM, identity, or data engineering function on shared reporting outcomes (Preferred).

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• 401(k)-retirement plan.
• Paid time off and paid holidays.
• Life and disability insurance.
• Flexible work schedules.
• Generous Paid Time Off.
• 13 Paid Company holiday observances.
• Remote work opportunities.
• A casual dress work environment.
• Physical fitness reimbursement.
• Discounts on various events, travel, and dining.