Growth Marketing Specialist

Job Summary We are seeking a results‑driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high‑performing marketing engine. Supervisory Responsibilities None Duties/Responsibilities SEO & Search Visibility Improve search engine rankings and overall online visibility Optimize website pages, content, and structure for SEO Identify and execute opportunities to increase high‑quality organic traffic Monitor keyword performance and adjust strategy accordingly Website Management & Optimization Make routine website updates without reliance on outside developers Improve site performance, speed, and user experience Create and optimize landing pages for promotions, inventory, and campaigns Conduct A/B testing on pages and calls‑to‑action to improve conversion rates Analytics & Reporting Track performance across: Website traffic (Google Analytics or similar) Social media channels Email and SMS campaigns Paid advertising efforts Turn data into clear, actionable insights and recommendations Provide consistent, easy‑to‑understand reporting to leadership Identify what’s working, what’s not, and where to invest Marketing Strategy & Funnel Optimization Connect marketing channels into a cohesive customer journey Improve conversion paths from first interaction to lead/sale Collaborate with creative/brand lead to align messaging and execution Support long‑term growth strategy with data‑backed recommendations Requirements Required Skills and Qualifications Proven experience in digital marketing, SEO, or growth marketing Strong understanding of SEO best practices and tools Experience with Google Analytics (or similar platforms) Ability to interpret data and translate it into actionable strategies Experience managing or updating websites Strong problem‑solving and analytical thinking skills Ability to work independently and prioritize high‑impact initiatives Preferred Qualifications Experience with website platforms Basic understanding of HTML/CSS or web performance optimization Experience with A/B testing tools and CRO (conversion rate optimization) Familiarity with paid media performance tracking Experience integrating marketing platforms (CRM, email, etc.) Physical Requirements Ability to sit and work at a computer for extended periods of time Ability to use standard office equipment including computers, phones, and printers Ability to occasionally stand, walk, bend, and lift up to 25 pounds Ability to travel occasionally for events, trade shows, or company functions if needed Ability to visually review digital content, reports, and website materials Ability to communicate effectively in person, by phone, and electronically Other duties Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. #J-18808-Ljbffr