Growth Marketing Specialist

Overview Partner with VP of Sales and Strategic Growth to develop and execute integrated marketing campaigns to generate awareness and qualified leads within target healthcare and medical device markets Create compelling content including case studies, white papers, blog posts, email campaigns, presentations, and sales collateral that articulates GMLx’s value proposition Manage and optimize digital marketing channels including website, SEO/SEM, social media (LinkedIn, industry forums), and email marketing platforms Coordinate trade show presence including booth design, promotional materials, event coordination, pre-show marketing, and post-show follow-up Conduct competitive analysis and market research to identify positioning opportunities and emerging trends in healthcare logistics Coordinate customer success stories, testimonials, and reference program activities Implement and manage lead generation campaigns, tracking metrics and optimizing conversion rates Maintain CRM data integrity and generate regular reports on inbound leads Support RFP/RFI responses with compelling written content and visual presentations Brand Management & Communications Ensure brand consistency across all marketing materials, digital properties, and customer touchpoints Manage relationships with external vendors including graphic designers, web developers, and marketing agencies Coordinate public relations activities including press releases, industry awards, and thought leadership opportunities Monitor and respond to online reviews, social media engagement, and industry forum discussions Manage brand reputation across digital channels and proactively engage with industry conversations Track marketing performance metrics and provide regular reporting to leadership team As GMLx continues to scale, this role will evolve to support new markets, service lines, and strategic initiatives Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or related field 3-6 years of B2B marketing experience, preferably in logistics, supply chain, healthcare, or medical device industries Demonstrated proficiency in digital marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager) is preferred Excellent written and verbal communication skills with ability to translate technical concepts into compelling marketing messages Strong project management skills with ability to manage multiple initiatives simultaneously and meet deadlines Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite or Canva Self-starter with entrepreneurial spirit who thrives in a fast-paced, growth-oriented environment Experience marketing to medical device manufacturers, pharmaceutical companies, healthcare organizations or logistics service providers is a plus Background in content marketing, demand generation, or marketing automation is a plus Experience with trade show planning execution in healthcare or logistics industries is preferred Understanding of supply chain, warehousing, and distribution operations is a plus Professional certifications (e.g., HubSpot Inbound Marketing, Google Analytics, Salesforce Marketing Cloud) preferred For more information, please see: #J-18808-Ljbffr