Multimedia Manager

Multimedia Manager

The Multimedia Manager owns the visual and content production layer of Milestone Retirement’s Marketing department. Reporting to the Director of Marketing, this role photographs and films the full portfolio of communities, produces social and digital content, and manages distribution across owned and local channels — turning authentic resident life into stories that drive occupancy, referral relationships, and brand reputation for both individual communities and the corporate brand.

This is a hands-on, high-impact production role. The Multimedia Manager works from a dedicated multimedia office with professional photography, video, and 3D capture equipment, holds a clear creative mandate, and has direct, measurable influence on lead volume, tour conversion, and census growth across the organization. The role balances creative craft with operational discipline: shoots are planned around community operations, assets are organized so any community or regional leader can find and use them, and every piece of content is captured and published within Milestone's consent, privacy, and brand standards.

The Multimedia Manager exemplifies Milestone's three core values — Compassion, Innovation, and Accountability — in every interaction with residents, families, Team Members, vendors, and prospective residents. Working in occupied senior living communities requires a person who earns trust before raising a camera, honors dignity and privacy without exception, and treats residents as people first and subjects second.

Core Value - How It Shows Up in This Role

Compassion - We lead with empathy and genuine care. The Multimedia Manager earns trust before capturing a moment, asks permission every time, honors resident dignity and the right to decline, and represents aging with warmth and respect rather than stereotype.

Innovation - We seek better ways to tell our story. The Multimedia Manager tests new formats, platforms, and capture techniques — short-form video, 3D tours, resident-voiced storytelling — and uses performance data to invest effort where it moves occupancy.

Accountability - We own our outcomes. The Multimedia Manager delivers on committed timelines, maintains an organized and audit-ready asset library with signed media releases on file, reports content performance honestly, and protects the brand in every published piece.

Reporting Relationship & Scope of Authority

The Multimedia Manager reports directly to the Director of Marketing and works in close partnership with National Director of Resident Transitions, and community Executive Directors. The Multimedia Manager exercises delegated authority to:

• Plan, schedule, and execute all photography, video, and 3D capture across the Milestone portfolio, coordinating directly with community leadership on timing and access.
• Set and enforce visual brand standards for photography, video, and social content, including approval authority over imagery submitted by communities for use on Milestone-controlled channels.
• Own and administer the brand and media asset library, including naming conventions, permissions, retention, and archival.
• Publish and schedule content across community and corporate social channels within approved messaging strategy, and to hold or remove any asset that does not meet consent, privacy, or brand standards.
• Direct freelance photographers, videographers, editors, and production vendors on assigned projects, and recommend vendor selection and budget to the Director of Marketing.
• Escalate consent, privacy, resident dignity, reputational, or regulatory concerns to the Director of Marketing immediately, and to withhold publication until the concern is resolved.

Essential Functions

Photography

• Plan and execute photography at Milestone communities including lifestyle, environmental, culinary, resident and family, event, life enrichment, and Team Member headshot work.
• Build shot lists in advance with the Director of Marketing, National Director of Resident Transitions & Marketing, and Executive Director so each shoot supports a defined marketing need — website refresh, campaign, collateral, or lease-up.
• Direct residents and Team Members with patience and warmth to produce natural, authentic images rather than staged stock-style scenes.
• Verify a signed media release is on file for every identifiable resident, family member, and Team Member before any image is captured or published.
• Deliver edited, color-corrected, correctly sized, and properly named final assets within committed turnaround timelines.

Video Production

• Produce video content including resident and family testimonials, Team Member spotlights, short-form social video, community tours, event recaps, and educational and thought-leadership pieces.
• Own the full production process: concept, pre-production planning, scheduling, lighting, audio, shooting, editing, color, graphics, captioning, and final delivery.
• Capture clean audio in occupied, active community environments and edit for accessibility, including accurate captions on all social video.
• Maintain and care for camera, lens, lighting, audio, gimbal, drone (where permitted and licensed), and 3D capture equipment; recommend equipment purchases and replacement.

Social Media & Digital Content

• Support messaging strategy and own publishing of social content across all community and corporate channels through SOCi.
• Maintain a portfolio-wide content calendar that balances corporate brand priorities with individual community needs, seasonal programming, and lease-up or census-recovery pushes.
• Coach community leaders and Life Enrichment Team Members on capturing usable everyday moments between professional visits, including simple phone-capture standards.
• Monitor comments, reviews, and messages in partnership with the Director of Marketing; route resident-care, family-concern, or reputational issues to the Executive Director and Regional leadership immediately and never respond to a care concern publicly.

Web, Blog & Thought Leadership Content

• Contribute to web page content, community pages, blog articles, thought leadership, and referral partner materials.
• Refresh community website galleries and virtual tours on a defined cycle so online presentation reflects the community as it is today.
• Support search visibility through accurate image naming, alt text, metadata, and current community information.

Brand & Digital Asset Management

• Build and maintain organized brand and media asset libraries in SharePoint with consistent folder structure, naming conventions, and permissions so every community and regional partner can self-serve approved assets.
• Maintain the media release and consent log, matched to assets, and remove or restrict any asset when consent is withdrawn or a resident moves out and consent terms require it.
• Maintain brand templates, logo files, color and typography standards, and usage guidance; act as the practical steward of visual brand consistency across the portfolio.
• Manage asset retention, versioning, and archival so the library stays current and usable rather than accumulating unusable volume.

Matterport 3D Tours & Floorplans

• Create Matterport LiDAR 3D tours and floorplans for communities, model apartments, and available units, and publish them to community websites and sales channels.
• Keep tours and floorplans current as apartments turn, models change, and renovations complete.
• Train Sales Team Members on using 3D tours and floorplans in the inquiry, tour, and follow-up process.

Community Partnership & Travel

• Coordinate shoot schedules with on-site teams well in advance, respecting dining, care, medication, and programming schedules so production never disrupts resident care or routine.
• Arrive prepared and self-sufficient; leave communities exactly as found, with equipment, cabling, and staging fully cleared.
• Build genuine relationships with Executive Directors, Sales Directors, Life Enrichment Directors, and Team Members so authentic stories are surfaced rather than manufactured.
• Travel regularly to community locations across the portfolio, with all travel expenses covered by Milestone.

Performance Measurement & Reporting

• Track content performance — reach, engagement, video completion, website and gallery traffic, tour requests, and lead source attribution — and report results monthly.
• Contribute to monthly and quarterly marketing reporting with clear, honest analysis of what content is driving inquiry and tour volume and what is not.
• Recommend and act on shifts in content mix, format, platform, and community focus based on performance and occupancy need.
• Maintain a production pipeline view so the Director of Marketing and regional partners always know what is shot, in edit, approved, and published.

Performance Metrics & Standards

The Multimedia Manager is evaluated on production output, brand and compliance discipline, and measurable contribution to inquiry and occupancy growth. Targets are set annually with the Director of Marketing and reviewed monthly.

Production & Quality Metrics

Metric - Target / Standard

Community Capture Cycle - Every community receives a full professional photo and video refresh on the approved annual cycle; lease-