Member Sales and Relations Manager
Spring Place
Company Description
Spring Place is a private membership club and co-working space, connecting work, leisure, and culture for its community of global influencers, creative entrepreneurs, and industry leaders.
Member Sales and Relations Manager / New York
The Member Sales and Relations Manager drives membership sales and private office leasing while cultivating strong relationships with existing members. Reporting to the Senior Manager, Membership Development, this role combines proactive business development, revenue generation, member engagement, and retention.
This is a sales-oriented, hospitality-led role responsible for developing new business, converting prospects, supporting renewals, and serving as a trusted point of contact for members. Success requires consistent outreach, follow-through and closing, thoughtful relationship management, and a commitment to the Spring Place experience, which is rooted in community, culture, and hospitality.
The ideal candidate is a confident relationship-builder who can sell a premium hospitality offering, anticipate member needs, navigate sensitive conversations with discretion, and collaborate across teams to strengthen both membership growth and long-term loyalty.
Reports To: Senior Manager, Membership Development
FLSA Status: Exempt / Full-time
Role and Responsibilities
Membership Sales & Office Leasing
- Own and drive membership and office leasing sales outreach, including outbound prospecting to individuals, founders, executives, and companies aligned with Spring Place.
- Source, pitch, and close individual memberships, bulk membership sales, and office leasing opportunities.
- Work with the Head of Membership to develop creative, strategic membership sales initiatives, including new membership packages, group offerings, and targeted campaigns.
- Identify and pursue bulk sales opportunities, including companies, startups, creative teams, investment firms, and aligned organizations.
- Manage the full sales lifecycle from initial outreach through approval, onboarding, and conversion.
- Conduct tours and sales meetings that clearly communicate the value, culture, and offering of Spring Place.
- Maintain a clean, organized pipeline with consistent follow-ups and reporting.
Strategic Outreach & Market Intelligence
- Execute thoughtful outbound outreach strategies to expand Spring Place’s membership base.
- Identify referral pathways, partnerships, and networks that can drive volume-based growth.
- Bring forward insights from outreach, conversations, and independent market research to inform sales strategy.
- Maintain a holistic view of the member experience and identify gaps, opportunities, or friction points that impact acquisition or retention.
- Share observations and recommendations with leadership based on lived experience, prospect feedback, and competitive landscape awareness.
Member Relations & Retention
- Build and maintain strong, personalized relationships with existing members, serving as a primary contact for membership-related questions, feedback, and requests.
- Proactively engage members throughout their membership journey, including onboarding check-ins, regular relationship touchpoints, and renewal conversations.
- Own renewal outreach and retention follow-ups, identifying at-risk memberships early and working with leadership on appropriate solutions.
- Address member concerns promptly and professionally, coordinating with the relevant operational teams to resolve issues and ensure clear follow-through.
- Identify opportunities for membership upgrades, additional memberships, private offices, and referrals through an understanding of member needs.
- Maintain accurate member records, relationship notes, renewal timelines, and relevant communications in internal systems.
- Gather and communicate member feedback to leadership, helping strengthen satisfaction, engagement, and the overall member experience.
Cross-Team Awareness
- Maintain awareness of programming, brand initiatives, and the overall member experience to ensure sales conversations are informed and credible.
- Provide feedback to leadership on where the membership offering, experience, or messaging may need refinement based on market response.
- Represent Spring Place with polish, clarity, and discretion in all external interactions.
Qualifications/Skills
- Minimum of two years experience in membership sales, luxury hospitality, account management, office leasing, or business development.
- Demonstrated ability to prospect, follow up, convert opportunities, and build lasting client or member relationships.
- Excellent organization, attention to detail, and ability to manage a sales pipeline alongside ongoing member relationships.
- Commercial awareness, sound judgment, and a proactive approach to retention and problem-solving.
- Confident, polished communicator comfortable with sales meetings, member feedback, and sensitive conversations.
- Deep interest in hospitality, culture, creativity, entrepreneurship, and community.
- Strategic curiosity and willingness to contribute ideas.
- Comfortable working independently, collaborate cross-functionally, and escalate strategic or exceptional matters appropriately.
Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties, responsibilities, or activities associated with this position, as they may change at any time, with or without notice.
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