Paid Social Specialist (Contract Basis)

About the role Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns. You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here. Details - Duration: 6 Months - Hours: 40 hours per week - Rate: $83/hr - Remote, with meaningful overlap with US Eastern hours What You'll Own - Core market builds and optimization - Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel - Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions - Manage tiered Sponsored Messages, Document Ads, and single-image programs - Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management - Run Meta mid-funnel retargeting and account-based programs - Design and execute in-platform experiments — audience, format, bid strategy, funnel structure - EMEA expansion - Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy - Build and maintain separate regional retargeting pools - Keep EMEA segmented from core market at all times, in both build structure and reporting - Brand awareness - Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta - Measure brand work on reach, frequency, and brand lift signals — not direct conversion - Partner and account-based programs - Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists - Handle audience activation, campaign QA, and launch checks - Measurement hygiene - Own UTM construction and QA for every campaign you launch, following documented team conventions - Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only - Flag anomalies with a diagnosis attached, not just a metric What You'll Bring - 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale - Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range - Working knowledge of Meta for B2B retargeting and account-based targeting - Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau - Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies - Experience running multi-region programs where regions are measured separately - Self-direction.

You'll get clear priorities and be trusted to execute without daily check-ins Nice to have - Experience with list-building or data enrichment tools (Clay or similar) - Familiarity with a marketing automation platform (Marketo, HubSpot) - Account-based marketing program experience - Agency background managing enterprise B2B social budgets Our Core Behaviors: - Build lasting customer trust. We build trust by taking action that puts customer trust first. - Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. - Reinvent ourselves. We don't just improve what exists, we imagine what's possible.