Marketing Generalist 4

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.Job DescriptionThis role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Provides solutions and problem solve for business line objectives.Key Responsibilities• Develop and manage customer lifecycle marketing strategies that support portfolio growth, engagement, retention, and profitability.• Identify customer opportunities through analytics, market insights, and portfolio performance trends.• Drive strategic recommendations that influence business priorities and customer engagement strategies.• Partner with cross-functional stakeholders to define business objectives, customer experiences, and marketing solutions.• Monitor portfolio performance and recommend actions to improve customer outcomes and business results.• Lead complex initiatives requiring coordination across multiple business functions and stakeholder groups.• Manage end-to-end execution of marketing programs and customer engagement initiatives.• Coordinate requirements gathering, approvals, testing, deployment readiness, and implementation activities.• Track risks, dependencies, issues, and mitigation plans throughout project lifecycles.• Monitor campaign and program performance and provide recommendations for optimization.• Ensure alignment with regulatory, compliance, operational, and risk management requirements.• Maintain reporting, dashboards, and business updates for stakeholders and leadership teams.• Identify and implement process improvements that increase operational efficiency, execution quality, and customer impact.• Support a culture of collaboration, accountability, continuous improvement, and customer-focused decision-making.Preferred Qualifications• Experience in marketing, payments, financial services, portfolio management, project management, analytics, or related disciplines.• Experience leading cross-functional initiatives from strategy through implementation.• Strong analytical, organizational, and communication skills.• Ability to manage multiple priorities in a fast-paced environment.• Demonstrated ability to translate complex business requirements into actionable solutions.• Experience supporting consumer payments, credit card, loyalty, rewards, or customer engagement portfolios.• Knowledge of lifecycle marketing, customer segmentation, and campaign management.• Strong project management and stakeholder management capabilities.• Experience using customer analytics and performance reporting to drive business decisions.• Proven ability to influence outcomes without direct authority.• Experience leading initiatives across multiple enterprise partners.Success Measures• Achievement of portfolio growth and customer engagement objectives.• Successful delivery of strategic marketing initiatives and programs.• Improvement in customer experience and business performance metrics.• Effective management of risks, dependencies, and stakeholder expectations.• Quality and accuracy of reporting, analysis, and business recommendations.• Strong partnerships across Product, Analytics, Risk, Operations, Technology, and Marketing organizations.• Continuous improvement of processes, controls, and operational effectiveness.Leadership Expectations• Customer at the Center – Understands customer needs and translates insights into meaningful engagement strategies.• Operate Like an Owner – Takes accountability for business outcomes and execution excellence.• Strategic and Ambitious – Balances business priorities with opportunities for innovation and growth.• Communicate Powerfully – Builds alignment and drives clarity across stakeholders.• Build High-Performing Partnerships – Creates strong relationships and delivers results through collaboration.Basic Qualifications- Bachelor's degree, or equivalent work experience- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver resultsPreferred Skills/Experience- Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant- Proven ability to manage multiple projects and assignments that are completed on time and on budget- Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results- Able to lead contract negotiations with limited supervision and activate vendor relationships for the benefit of the Company and our brand- Strong organizational, interpersonal and team building skills- Excellent written and oral communication skills, including presentation skills- Proficient computer navigation skills using a variety of software packages- MBA or equivalent markers of high achievement are a plusIf there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawReview our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.E-VerifyU.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.Posting may be closed earlier due to high volume of applicants.SummaryLocation: Minneapolis, MNType: Full time