Remote Growth Marketing Specialist

Growth Marketing & CRM Specialist

If you enjoy running ads, fixing broken systems, and making sure leads actually convert — keep reading.

A lot of companies generate leads. Very few turn them into customers consistently.

That's where you come in.

At Yokly, you'll support one of our growing clients by owning the full lead-to-conversion journey — from first inquiry to booked call to enrolled customer. This is not just a marketing role. This is marketing plus systems plus operations combined.

If you've ever thought: "We're getting leads… but something in the process is broken." You'll thrive here.

What You'll Own (Your Impact)

• Faster response time to new leads
• Higher quality and volume of inquiries
• Improved conversion (lead → booked → customer)
• Clean, organized CRM pipelines
• Clear reporting and continuous optimization

What You'll Do

Growth Marketing (Primary)

• Run and optimize Facebook / Instagram (Meta) ad campaigns
• Test audiences, creatives, and offers
• Track results and continuously improve performance
• Maintain a simple monthly campaign plan

CRM & Lead Conversion (Primary)

• Manage lead follow-ups (email, SMS, calls)
• Build and improve GoHighLevel automations
• Ensure every lead has a clear status and next step
• Maintain pipeline accuracy (tags, notes, stages)

Operations & System Support (Secondary)

• Support onboarding and scheduling workflows
• Maintain organized tracking sheets and documentation
• Ensure smooth handoffs between marketing and sales

Continuous Improvement

• Identify bottlenecks in the funnel
• Improve workflows, automations, and messaging
• Deliver weekly updates + monthly performance reports

Tools You'll Use

• GoHighLevel (CRM + automation)
• Meta Ads Manager
• Google Workspace (Docs/Sheets)
• Basecamp
• AI tools (ChatGPT, etc.)

What Makes You a Great Fit

Core Requirements

• 2+ years experience in:
  • Digital marketing / paid ads
  • CRM / marketing operations
  • Sales or lead conversion pipelines
• Hands-on experience running Meta Ads
• Strong English communication skills
• Highly organized and detail-oriented

Mindset

• You think in systems, not just tasks
• You care about conversion, not just traffic
• You are proactive and solution-oriented
• You can manage multiple moving parts independently

Bonus

• GoHighLevel experience
• Experience with service-based or education businesses
• Copywriting or campaign messaging experience

Why This Role is Different

Most marketing roles stop at generating leads. This role goes further. You:

• bring in leads
• nurture them
• and help convert them into paying customers

You don't just "run ads." You make the entire funnel work.