Senior Engagement Planner

Senior Engagement Planner

Position at CMI Media Group

Make an Impact Where It Matters Most

Are you a strategic media thinker who thrives at the intersection of innovation, data, and storytelling? Do you excel in fast-paced environments where creative tactical planning drives real-world outcomes?

At CMI Media Group, we believe in #AllForGood. As a premier healthcare marketing and media agency, our mission connects groundbreaking science and therapies with the patients and healthcare professionals who need them most. We are looking for an ambitious, forward-thinking Senior Engagement Planner to build immersive, cohesive omnichannel experiences for leading healthcare brands.

What You'll Do

As a Senior Engagement Planner, you will be the driving force behind the design and tactical execution of omnichannel media programs that engage audiences seamlessly across touchpoints.

Strategic & Tactical Planning: Architect and deliver comprehensive tactical plans across a rich mix of channels—including Display, Custom Digital Programs, Email, Print, Point of Care (POC), and Medical Conferences/Events.

Omnichannel Mastery: Leverage deep cross-channel insights to ensure media touchpoints work harmoniously, maximizing brand resonance and patient/HCP engagement.

Supplier & Partner Management: Spearhead vendor RFPs, negotiate competitive brand-level rates, and continuously identify cutting-edge ad technologies and emerging media platforms.

Client Stewardship: Build trusted partnerships with clients by presenting strategic rationales, delivering transparent updates, and driving client satisfaction.

Cross-Functional Collaboration: Partner closely with internal Centers of Excellence (COEs), Associate Media Planners, and Media Planners to ensure seamless workflow, operational efficiency, and flawless delivery.

What You'll Bring

Agency Experience: 3–4+ years of hands-on media planning and buying experience within a media agency or related environment (healthcare/pharma experience is a plus!).

Media & Tools Acumen: Strong fluency in media fundamentals, channel ecosystems, and syndicated industry planning/research tools.

Tech Capabilities: Proficiency across Microsoft Office Suite (advanced Excel & PowerPoint) and industry-standard media management platforms.

Communication & Presentation: Natural storytelling and presentation skills, with the ability to articulate media rationale clearly to internal leaders and external clients.

Agility & Organization: Exceptional time management skills to balance multiple deadlines, complex campaign plans, and evolving client priorities.

Collaborative Mindset: A proactive team player who enjoys mentoring junior planners and collaborating across diverse, cross-functional teams.

Why CMI Media Group?

When you join CMI Media Group, you join a purpose-driven community dedicated to doing work that matters. We provide:

Growth & Mentorship: Continuous learning, leadership programs, and career progression paths.

Competitive Rewards: Comprehensive healthcare, 401(k) matching, wellness programs, and competitive PTO.

Inclusive Culture: A welcoming environment where every voice is celebrated. We are proud of our active Employee Resource Groups (ERGs).

The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.