Marketing Associate

Job Description

Job Description

Marketing Associate

Salary Range: $60 - $65k

Location: Dyker Heights, Brooklyn, 1 day a week in Manhattan

Essential Duties and Responsibilities:

This is an entry-level marketing position for a social services umbrella organization that offers a large variety of services. We are looking for a motivated individual to support outreach and engagement across numerous platforms. This role will promote services, support multiple departments and ensure messaging that is accessible to diverse populations.

• Create marketing materials for digital exposure on social media platforms and direct marketing campaigns.
• Collaborate with numerous department leads to understand each one's unique needs and how to promote their services or open positions.
• Cureate social media presence on numerous platforms, creating engaging content and followers.
• Keep up with social media trends and ensure content is relevant.
• Partner with graphic design team to create a cohesive branding for all programs and websites.
• Interact with users on all platforms, directing inquiries to the correct department or explaining our services.
• Ensure that materials are in compliance with program regulations, are culturally relevant, and accessible to multiple cultures. All content must be ADA accessible.
• Obtain consent from participants and/or caregivers to have their images used.
• Coordinate and support community outreach initiatives, events and industry fairs to increase visibility.
• Manage multiple projects, meet deadlines and take a proactive approach to the role.
• Obtain management approval of all outgoing materials.
• Track metrics and share with the supervisor on an ongoing basis.
• Perform related duties as assigned by the Supervisor.
• Maintain compliance with all company policies and procedures.
• Other job-related duties as assigned.

Education and/or Work Experience Requirements:

• Bachelor's degree in Marketing, Communications or other related fields. Minimum 1 year of experience.
• Experience working with a social services agency is a plus.
• Strong knowledge of digital marketing tools, content creation, branding and campaign management.
• Must be able to attend in-person meetings in multiple locations throughout New York city.
• Excellent verbal and written communication skills, including the ability to effectively communicate with staff and participants alike.
• Bilingual (Mandarin/Cantonese/Spanish) is a plus.
• Demonstrate proficiency in marketing tools such as bulk email, social media platforms, analytics and design tools, as well as MS Office – Word, Excel and Outlook.
• Ability to work independently and to carry out assignments to completion within the parameters of instructions given, prescribed routines, and standard accepted practices.

Physical Requirements:

• Ability to travel to numerous locations to meet with stakeholders, attend meetings and visit healthcare facilities.
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.
• Must be able to lift and carry up to 35 lbs.
• Must be able to talk, listen and speak clearly.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Hand In Hand Development, Inc., CMA is a NYS DOH approved Early Intervention Agency that provides evaluations, service coordination, and therapeutic services for children birth to 3 in all 5 boroughs, upstate and Long Island. Hand In Hand is also an approved Care Management Agency (CMA) under the lead health home of the Collaborative for Children and Families (CCF), and provides comprehensive care management, health promotion, transitional care, and family support for children and young adults from birth to age 21. Hand In Hand Development is the largest CMA in New York and is recognized as a leader and innovator in the provision of care management services.