Director, Product Management - Camera & Vision SoCs

Director of Product Management

We are seeking a senior product leader with deep expertise in camera systems, imaging pipelines, and video/AI SoCs. This leader will define and execute the multi-year product strategy that expands our IP camera presence globally and builds the foundation for a multi-tier, billion-dollar camera business.

As Director of Product Management, you will architect our IP camera SoC roadmap, steer global design wins with tier-1 OEMs, and align silicon, software, ecosystem partners, and GTM motions into one cohesive strategy. You will own the full product lifecyclefrom concept to end-of-lifewhile driving differentiation across edge AI, ISP leadership, and system-level integration.

This position requires deep technical fluency, strong customer instincts, high cross-functional leadership, and the ability to translate market opportunities into successful silicon and platform offerings.

Previous IP camera SoC product management background would be a plus.

Key Responsibilities

• Lead and scale our global IP camera expansion strategy, defining the vision, TAM opportunity, and multi-year roadmap for camera SoCs.
• Architect a multi-tier portfolio (high-end, mainstream, cost-optimized), balancing performance, AI capability, ISP requirements, and system cost targets.
• Formulate long-term product, technology, and investment strategiesdriving profitability, cost control, competitive advantage, and ecosystem relevance.
• Drive internal alignment across silicon engineering, software, systems, ODM ecosystem partners, and GTM to ensure a single, coherent strategy.

• Direct product definition, development, and lifecycle management across multiple SoCs and platform variants.
• Lead inbound product requirements, MRDs/PRDs, SKU strategy, competitive analysis, and product-level P&L considerations.
• Oversee product modifications, upgrades, maintenance, and roadmap transitions across the entire lifecycle.

• Integrate edge AI, ISP excellence, sensor technology, video pipelines, connectivity, security, and system architecture into differentiated solutions.
• Promote adoption of new technologies, industry-leading trends, and future-forward innovations in imaging, AI, and camera systems.

• Drive design wins with top global OEMs across enterprise, prosumer, consumer, and industrial segments.
• Engage directly with customers to understand requirements, win platforms, influence roadmaps, and guide long-term strategic partnerships.
• Conduct complex market, competitive, and technology analyses to assess product marketability and opportunity prioritization.
• Create compelling product positioning and technical marketing content; represent the company at key industry events.

• Act as the central PM leader connecting engineering, operations, finance, marketing, quality, and sales throughout product development.
• Ensure KPIs, performance targets, cost structures, and customer requirements are met by cross-functional teams.
• Lead strategic decision-making with executives, engineering leaders, and program sponsors regarding performance, trade-offs, timelines, and customer commitments.

• Build business cases, pricing strategy, feature trade-offs, and investment frameworks for new product initiatives.
• Manage operating budgets, financial models, and multi-year forecasts in collaboration with finance and sales teams.
• Negotiate agreements with third-party partners, ODMs, and technology vendors.

Location: San Diego, CA (Onsite required) Travel: >25%

Minimum Qualifications:

Bachelor's degree in Engineering, Information Systems, Computer Science, Humanities, or related field. 8+ years of Product Management or related work experience.

Preferred Qualifications:

• 10+ years in Product Management, platform/SoC PM, or closely related technical leadership roles.
• 15+ years working with embedded systems or camera/vision systems.
• 10+ years working on imaging, camera ISP pipelines, or video encoding/processing.
• 5+ years in edge/on-device AI, neural networks, or NPU-accelerated workloads.
• Experience building and shipping silicon-based products at scale (camera SoCs preferred).
• Experience with P&L, financial modeling, and operational cost control.
• Experience negotiating 3rd-party supplier or ecosystem partnerships.
• Experience influencing and operating in a large, matrixed organization.
• Deep familiarity with IP cameras, image sensor technologies, or adjacent segments (mobile imaging, action cams, automotive, robotics, XR, etc.) is a strong plus.

What Success Looks Like:

• A clearly defined, multi-tier camera SoC roadmap that is globally competitive.
• Strong design-win momentum across tier-1 OEMs and leading ODMs.
• Integrated SW/HW/AI platform strategy aligned across engineering and GTM.
• A durable foundation enabling the camera business to scale toward $1B+.
• Recognition as the internal and external thought leader for camera SoCs.