Product Manager, Marketing Technology

Description Liberator Medical Supply, a subsidiary of BD, is seeking a Software Product Manager, MarTech to lead and inspire teams focused on all aspects of our Salesforce platform to drive innovation, quality, and customer excellence. You will lead a team that’s building solutions which enable our organization to make accurate customer-first decisions at every level, at the speed business demands. This unique opportunity provides a chance to lead our business and team in healthcare, using Data Cloud, Experience Cloud, Health Cloud, Marketing Cloud, and Commerce Cloud. BD’s vision is to create world-class service capabilities, making it easier for customers to manage their condition, improve their lives, and access and consume our products. We are implementing solutions that are customer‑centric, integrated, efficient, flexible, scalable, and user-friendly. In this role, you will work with various business, product, and technology teams to design and build innovative solutions. The ideal candidate is an agile practitioner, fosters teamwork, and can build strong interpersonal relationships with the Operations teams, Technology team, Leadership, and Partners with a focus on building the right functionality in the right order and helping overcome obstacles. This is a highly visible, business‑impacting position. The successful candidate must be highly analytical, thorough, and curious with the ability to improvise and develop creative solutions when common approaches fail. The candidate possesses a strong value of pragmatism over idealism in times of uncertainty with a perpetual curiosity and passion for developing their skill. Primary Responsibilities Lead the product management lifecycle from ideation to launch, ensuring alignment with company goals and customer needs. Deeply understand our customers, technology, processes, and business goals. Help our organization scale through technology‑driven solutions. Develop and maintain a product roadmap, prioritizing features and enhancements based on market research, customer feedback, and business objectives. Own the product lifecycle: deliver features, learn from user adoption metrics and feedback, and broadly communicate product strategy, tactics, and operations. Manage all aspects of the product development lifecycle including: research, design, proposals, prioritization, implementation, and post‑launch maintenance. Partner and coordinate cross‑functionally across Digital Marketing, Digital Technology, Business Intelligence, and other teams to understand business needs and translate those into action. Collaborate with engineering, marketing, sales, and customer support teams to define product requirements and deliverables. Guide and motivate a cross‑functional team through the full product development lifecycle using discovery, iterative design, and agile development methodologies. Build and strengthen relationships with internal and external partners. Communicate product vision, strategy, and progress to stakeholders, including senior leadership. Define and track key performance indicators (KPIs) to measure product success and drive continuous improvement. Use product metrics that measure progress towards your goal, communicate regularly, and optimize based on results. Develop and enhance platform to implement testing strategies and execution plans to optimize and improve performance of customer marketing programs (A/B, etc.). Build and strengthen relationships with internal and external partners. Required Skills/Experience Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering. 5+ years of Software product management experience. 5+ years’ experience designing and building on CRM platforms. Experience with MarTech Products and Technology: Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar. 5+ years’ experience working in a collaborative Agile environment leading remote teams through grooming, planning, daily stand‑up, etc. 3+ years in managing, supporting and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack (Salesforce Marketing Cloud, Personalization, Data Cloud, Google Analytics or similar behavioral analytics platforms). Mature interpersonal skills to guide interactions with your partners in design, engineering, and other business functions (marketing, sales, customer service, legal). History of using a highly analytical abilities to synthesize complex and diverse information. Experienced in successful group presentations and conducting meetings, able to clearly articulate verbally. Track record of identifying and resolving problems in a timely manner and gathering and analyzing information skillfully. Preferred Skills/Experience Experience with business intelligence and data warehouse tools. Experience with customer journey mapping and personalization strategies, leveraging Salesforce Data Cloud or similar tools to drive targeted, omnichannel engagement. Familiarity with API integrations and marketing technology architecture, enabling seamless data flow between CRM, eCommerce, and analytics platforms. Experience with Healthcare industry with understanding HIPAA/HITECH regulations and guidelines for securing ePHI data. Physical Demands While performing duties on the job, employees are required to talk or hear, walk, sit; use hands to finger, handle, or feel. The employee is occasionally required to stand. The person occasionally lift and/or move up to 10 lbs. Work Environment While performing the duties of this position, the employee performs tasks in a temperature-controlled office environment under normal office conditions. The noise level in the environment is usually moderate. The environment involves minimal exposure to hazards or physical risks, which require the following basic safety precautions. Benefits At BD, we are committed to supporting our associates’ well‑being, development, and success through a performance‑based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Annual Bonus Health and Well‑being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short‑term disability coverage Long‑term disability insurance Long‑term care with life insurance Other Well‑being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well‑being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseling Baxter Credit Union (BCU) Daily Pay College financial aid and application guidance Life Balance Programs Paid time off (PTO), including all required State leaves Educational assistance/tuition reimbursement MetLife Legal Plan Group auto and home insurance Pet insurance Commuter benefits Discounts on products and services Academic Achievement Scholarship Service Recognition Awards Employer matching donation Workplace accommodations Other Life Balance Programs Adoption assistance Backup day care and eldercare Support for neurodivergent adults, children, and caregivers Caregiving assistance for elderly and special needs individuals Employee Assistance Program (EAP) Paid Parental Leave Support for fertility, birthing, postpartum, and age‑related hormonal changes Leave Programs Bereavement leaves Military leave Personal leave Family and Medical Leave (FML) Jury and Witness Duty Leave #J-18808-Ljbffr