Senior Marketing Technology Manager

Job Description

The Senior Marketing Technology Manager is the dedicated owner of Cetera's MarTech stack, serving as the strategic and hands-on operator responsible for ensuring our marketing technology ecosystem drives measurable business outcomes. This role goes well beyond a pure platform SME-you will own the architecture, integration, governance, and innovation roadmap across Marketo, Adobe Experience Cloud, Salesforce Marketing Cloud, and an expanding suite of AI-powered tools. This is a critical hire given growth and modernization currently underway with the Marketing technology solutions. You will be a key enabler of our marketing transformation, partnering closely with Demand Generation, Digital, IT, and Sales Operations to deliver sophisticated, personalized experiences at scale.

What You'll Do:

• MarTech Stack Ownership
  • Serve as the primary owner and administrator of Marketo, Adobe Experience Cloud, and related integrations, ensuring platform health, governance, and continuous optimization.
  • Lead the roadmap for MarTech stack expansion, including evaluation and onboarding of AI-powered tools and emerging automation capabilities.
  • Maintain documentation of system architecture, integrations, data flows, and operational processes.
• Marketing Automation & Email Journey Execution
  • Architect, build, and optimize end-to-end email marketing journeys and nurture programs within Marketo and Salesforce Marketing Cloud.
  • Design and implement automated workflows that support lead lifecycle management, segmentation, scoring, and routing.
  • Partner with Demand Gen and Content teams to translate campaign strategies into scalable, personalized automation programs.
  • Own deliverability, compliance (CAN-SPAM/CASL), and list hygiene practices across all email platforms.
• Salesforce & System Integration
  • Own and optimize the Marketo-Salesforce CRM integration, ensuring reliable data sync, field mapping accuracy, and bi-directional data integrity.
  • Collaborate with Sales Operations and IT to troubleshoot integration issues, implement enhancements, and support new use cases.
  • Define and enforce data governance standards across connected platforms.
• AI Tool Adoption & Workflow Integration
  • Identify, evaluate, and implement AI-powered marketing tools that improve content personalization, campaign optimization, and operational efficiency.
  • Develop workflows and enablement resources to drive AI tool adoption across the marketing team.
  • Stay current on the rapidly evolving AI/MarTech landscape and bring forward-looking recommendations to marketing leadership.
• Analytics, Reporting & Optimization
  • Define and track KPIs across the MarTech stack, delivering regular performance insights to marketing leadership.
  • Partner with Analytics to build dashboards that connect marketing technology performance to pipeline and revenue outcomes.
  • Lead ongoing A/B testing and experimentation programs to improve campaign performance and platform utilization.
• Cross-Functional Partnership & Enablement
  • Act as the internal MarTech subject matter expert-training team members, advising on best practices, and supporting campaign execution teams.
  • Support the cetera.com modernization initiative with marketing technology requirements, tracking implementation, and platform alignment.
  • Manage vendor relationships, contracts, and renewals for MarTech platforms in partnership with Procurement and Finance.
  • Other duties as assigned.

What You Need to Have:

• Bachelor's degree in Marketing, Business, Information Systems, or a related field, or equivalent experience.
• 5+ years of experience in marketing technology, marketing operations, or a related field.
• 3+ years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) strongly preferred.
• Demonstrated experience managing and optimizing a Marketo-Salesforce integration in a production environment.
• Strong working knowledge of email marketing best practices, deliverability, and compliance (CAN-SPAM, CASL).
• Experience building and managing marketing automation workflows, lead scoring models, and nurture programs.
• Comfortable working cross-functionally with Demand Gen, Digital, IT, and Sales Operations teams.
• Strong analytical mindset with experience using data to drive platform and campaign decisions.

What's Nice to Have:

• Experience with Salesforce Marketing Cloud (SFMC) or comparable enterprise email/journey platform.
• Familiarity with Adobe Experience Cloud products (AEM, Analytics, Target, Real-Time CDP).
• Hands-on experience adopting and operationalizing AI-powered MarTech tools.
• Background in financial services, fintech, or a highly regulated industry.
• Experience supporting major website modernization or digital transformation initiatives.
• Proficiency with HTML/CSS for email template development and troubleshooting.

Compensation:

The base salary range for this role in Dallas, TX and San Diego, CA is $119,000 - $160,000, plus a competitive performance-based bonus. Base salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Salary range may also differ significantly due to geography and cost of labor considerations.

#LI-Hybrid

About Us

About Us

What we give you in return:

Not many teams can say that they support people's dreams coming to life... We happen to do that every day. And as important as we know your career is, we recognize that there's a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

• Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20 plus days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and foster.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

About Cetera Financial Group:

Cetera Financial Group® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.

"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Wealth Services LLC (f/k/a Cetera Advisor Networks), Cetera Investment Services LLC (marketed as Cetera Financial Institutions, or Cetera Investors. All firms are members FINRA/SIPC.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note : this recruitment assignment is being managed directly by Cetera's Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

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