Director, Marketing - Oncology
AbbVie
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
EPKINLY is currently the first and only bispecific approved in 3L+ DLBCL and 2L+ FL. The DLBCL 3L+ space is highly competitive with multiple competitive entrants over the next several years in 3L+ and in earlier lines of treatment.
The EPK Marketing Director will lead U.S. launch readiness for earlier line EPK regimens in DLBCL, EPKINLY’s largest indication. This role will have people management and collectively the team will be responsible for establishing the cross-functional launch team and leading strategy, positioning, messaging, go-to-market, tactical planning to ensure launch success.
The candidate must be able to operate in a fast-paced organization, with high expectations, and execute high quality deliverables in partnership with internal and external stakeholders to achieve financial objectives. Additionally, the candidate must develop and maintain strong working relationships with cross-functional and co-promotion partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for a marketing leader who wants to join a high performing team committed to making a difference for patients and winning as a team.
Key Responsibilities Include:
- Align and lead the charge on setting overarching strategy for launch. Lead through ambiguity and scenario planning to support various timelines for launch.
- Determine resource investment for brand and partner with Alliance on budget management.
- Set tone and priorities for scale and scope of accountability.
- Synthesize market research and performance analytics to inform ongoing strategy and innovation
- Partner with Sales, Medical, Market Access, and cross-functional stakeholders to execute highly integrated launch and promotional initiatives.
- Maintain focus on and consistently triangulate market dynamics, stakeholder needs, and business priorities to determine best course of action
- Influence and persuade across multiple external and internal stakeholders.
- Lead and develop direct and indirect and cross-functional team.
Qualifications
- Bachelor's Degree Required.
- Experience: 8+ years in pharmaceutical or biotech marketing, or relevant industry marketing roles.
- Strong independent drive and strategic problem-solving skills
- Comfortable working at a fast pace and adapting in a dynamic, matrixed organization and through ambiguity
- Demonstrated leadership and people management skills, with experience managing teams and working cross-functionally.
- Ability to develop and execute marketing and brand strategies for products.
- Strong understanding of the relevant industry landscape, including trends, competition, and customer needs.
- Knowledge of industry regulations, compliance, and promotional guidelines.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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