Senior Manager, Marketing Analytics - Rheumatology

Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience—and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Job Description AbbVie’s Rheumatology Franchise is looking for a strong Senior Manager, Marketing Analytical candidate to join a high‑performing team supporting Sales and Marketing initiatives. In this role, you’ll be responsible for delivering analysis, insights, and recommendations to Marketing leaders in support of brand strategy. You’ll use your analytics expertise and relevant data to identify trends in performance and build a narrative around appropriate strategic and tactical adjustments to drive increased business performance. You will be expected to partner with Brand and Sales Leadership to align Marketing strategies and key priorities while supporting the current and future portfolio. A successful candidate must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Major Responsibilities Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process Develop near‑term KPIs and longer‑term ROI measurements that will inform recommendations to optimize personal and non‑personal promotional channels Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long‑range plan deliverables Understand sub‑national drivers of cross‑brand performance, providing more granularity to performance dynamics across distribution channels and customers Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability) Effectively work with cross‑functional partners to deliver integrated analytics reflecting the diverse contributions across the functions Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics Qualifications Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred. 7+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/BioTech industry is a plus. Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning. Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus. Deep hands‑on expertise in current analytical methods & tools (including machine learning) Leading Marketing Mix Modeling including multi‑touch attribution, Optimization and other lift measurement techniques for marketing promotions is highly preferred. Advanced communication and influencing skills Advanced agility, project management and prioritization skills Advanced vendor management skills Proven ability to collaborate effectively and to influence in a matrixed organization High motivation, strong work‑ethic and positive attitude while working under tight timelines Additional Information The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our long‑term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employer remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only – to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: What AbbVie Has to Offer Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world. #J-18808-Ljbffr