Digital Insights and Analytics Senior Manager

Opportunity Abbott seeks a strategic and data‑driven leader to elevate our digital customer experience through advanced insights and analytics. The Senior Manager, Digital Insights and Analytics will own and evolve our enterprise Customer Experience Index (CEI) while scaling Voice of Customer (VoC) capabilities to drive measurable, customer‑centered improvements. What You’ll Work On Own and evolve the enterprise Customer Experience Index (CEI), including methodology, governance, and reporting Drive adoption of standardized CX metrics and measurement frameworks across business units and channels Establish linkage between customer experience performance, business outcomes, and digital transformation goals Design and operationalize a closed‑loop Voice of Customer program Integrate VoC insights into decision‑making across marketing, product, and digital teams Lead end‑to‑end customer journey mapping and identify friction points and moments that matter Apply advanced analytics, AI, and predictive modeling to anticipate customer needs and personalize experiences Develop and implement a data‑driven prioritization framework for CX improvements Partner cross‑functionally to define, execute, and measure the impact of experience enhancements Enable monitoring and reporting across digital channels and customer touchpoints Influence stakeholders and drive adoption of CX best practices across the enterprise Required Qualifications Bachelor’s degree in Marketing, Business Analytics, or a related field 10+ years of experience in Customer Experience (CX), analytics, digital marketing, consulting, or related fields 4+ years of leadership experience managing teams or driving enterprise initiatives Proven experience implementing CX measurement frameworks (e.g., CXI, NPS, CSAT) at scale Experience designing and managing Voice of Customer programs and closed‑loop feedback systems Strong expertise in customer journey mapping, service design, and friction point analysis Demonstrated ability to translate data and insights into measurable CX improvements Strong analytical and problem‑solving skills, including working with structured and unstructured data Experience with analytics and marketing tools (e.g., Google Analytics, VoC platforms, marketing automation tools) Excellent communication skills with the ability to influence senior stakeholders Preferred Qualifications Advanced degree (MBA or Master’s) in a relevant field Experience applying AI, machine learning, or predictive analytics to customer experience optimization Background working in complex, matrixed, or global organizations Familiarity with digital transformation initiatives and omnichannel engagement strategies Experience with agile methodologies and project management frameworks Strong change management experience driving cross‑functional alignment and adoption High level of business acumen with a results‑oriented mindset Collaborative, adaptable, and comfortable operating in fast‑paced environments Compensation : Base pay range $129,300.00 – $258,700.00, varying by location. Abbott is an Equal Opportunity Employer, committed to employee diversity. #J-18808-Ljbffr