Senior Marketing Manager

80Twenty is a specialized staffing and recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day. Our client is a leading B2B SaaS platform built for roofing and contracting businesses. They’re looking for a Senior Marketing Manager in Chicago to own demand generation, shape their GTM strategy, and drive measurable pipeline and revenue growth. You’ll lead a team of marketers and vendors, work hand-in-hand with sales, product, and customer success, and be held accountable for real outcomes. This hands-on role is ideal for a skilled marketer who’s eager to showcase their leadership skills, sets a high bar for performance, and holds themselves and others accountable to measurable results. Core Responsibilities Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc. Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment Identify opportunities to optimize full-funnel marketing engine across the entire customer lifecycle – from awareness and conversion to retention and loyalty Collaborate with product management to define positioning, messaging, and launch plans Analyze performance data to make fast, informed decisions and continuously improve ROI Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions Coach, mentor, and raise the bar for junior team members and colleagues What we’re looking for 7+ years B2B marketing experience, ideally in SaaS Deep understanding of demand generation, GTM strategy, and sales alignment Proven track record of pipeline and revenue growth contribution Leadership presence with the ability to motivate and hold people accountable Takes ownership of outcomes, not just activities Sets high standards for performance and execution Continuously seeks ways to improve results, efficiency, and impact Self-motivated, comfortable operating with ambiguity Based in or near Chicago (3-5 days in office) Strong project management and prioritization skills Prior experience managing budgets, vendors, or small teams Background marketing to SMBs or owner‑operated businesses Experience in construction tech, FSM, home services, or trades SaaS Familiarity with PE‑backed SaaS environments #J-18808-Ljbffr