Senior Associate Brand Manager

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include: As a Senior Associate Brand Manager , you bring strong analytical rigor, commercial acumen, and a passion for understanding consumers, categories, and market dynamics. You have a talent for recognizing trends, translating insights into action, and aiming for bigger goals. This role is a marketer accountable for in‑year business planning and marketing execution for the Thinx® brand in the United States. The Senior Associate Brand Manager leads key initiatives related to marketing planning and execution and is accountable for results delivery within Kimberly‑Clark’s Feminine Care business. This role reports to the Senior Brand Manager and collaborates closely with Insights & Analytics, Customer Development, Sales Planning, Agency Partners, R&D, and Supply Chain. In this role, you will: Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.). Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce. Execute annual marketing plans that deliver financial objectives and align with brand strategies. Actively participate in the execution of brand commercial programs. Analyze, interpret, and report on consumption data (e.g., Nielsen/IRI) to assess brand performance, category trends, market share, and product health, and to measure the effectiveness and ROI of marketing initiatives. Develop compelling, insight‑driven storytelling and make sound recommendations based on brand, consumer, competitive, and category trends. Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization. Develop and implement distribution, packaging, shelving and merchandising strategies and plans. Use business acumen in conjunction with marketing competency to influence and lead projects cross‑functionally. Engage strategic customer teams to collaboratively build growth plans. Identify and develop relevant consumer and/or shopper insights. Collaborate across categories, to identify and proactively drive efficient brand building. Conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan. Required Qualifications Bachelor’s Degree in Marketing, Business, or related field 3+ years of progressive experience in brand management or consumer marketing. Previous marketing full‑time or internship experience at a CPG organization. Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations. Comfort working with multiple data sources beyond traditional retail, including digital or channel performance metrics. Proven ability to influence and deliver compelling communication across stakeholder groups. Familiarity with brand development planning, innovation, and strategy processes. Demonstrated positive energy and credibility when representing the brand internally and externally. Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning. Preferred Qualifications MBA preferred. Demand, volume, or digital channel forecasting experience, or exposure to Integrated Business Planning / S&OP. Experience supporting or driving brand performance in eCommerce and/or Direct‑to‑Consumer (DTC) business models, including collaboration with digital, performance marketing, CX, or site merchandising partners. Prior ownership of ongoing consumption, market performance, and scorecard reporting. Working knowledge of P&L management and key financial levers. Led by Purpose. Driven by You. Total Benefits We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value. And finally, the fine print…. For Kimberly‑Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers. When you bring your original thinking to Kimberly‑Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre‑screening tests which may include drug screening, background check and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly‑Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly‑Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly‑Clark’s sole discretion. #LI‑Hybrid #J-18808-Ljbffr