Field Marketing Associate (Tech & Business Services Vertical - Americas)

We are looking for an early-career marketer to join our regional field marketing team supporting our Tech & Business Services vertical field marketing engine in the Americas. This is a hands‑on execution role for someone who wants to learn full‑funnel field marketing and grow into a program owner. Reporting to the Americas BFSI & T&BS Marketing Lead, you will help plan and execute integrated programs that nurture, convert, and expand our top target accounts and new logos. You will touch every layer of the funnel, from verticalized content and landing pages to demand strategy and channels, with most of your time spent bringing regional, industry and partner events to life. You are organized and resourceful, and you thrive juggling multiple programs and stakeholders against real deadlines. Job responsibilities Support full-funnel execution of regional programs across technology, professional services, and BFSI, learning each tactic and process by owning delivery details. Lead day-to-day coordination of events, the core of the role: industry and partner sponsorships, executive dinners, account events, ABM plays and workshops, from logistics and vendors through follow-up and reporting. Help produce verticalized content and landing pages with content, design and web teams, tailoring messaging to each industry audience. Support demand strategy and channels, including email, paid, social and nurture, to progress priority accounts through the funnel. Build and manage campaigns and workflows across the martech stack (CRM, marketing automation, ABM and intent platforms), keeping data clean and actionable. Track program performance against pipeline and engagement goals, and share timely insights with field marketing leads and sales. Test and adopt new AI agents and tools to streamline marketing workflows, and share what works with the team. Job Qualifications Technical Skills One to two years of experience in marketing, consulting, technology or professional services, or a comparable early-career background. Hands‑on comfort in a martech stack. Experience with Salesforce, Adobe Experience Manager, Marketo, Creatio, Demandbase, Splash, and Clay a plus. Curiosity about how AI is reshaping marketing workflows, and eagerness to test and deploy agentic workflows. Experience with Gemini and Claude a plus. Familiarity with events, content or demand generation in a B2B context, ideally in tech or professional services. Professional Skills A self‑starter who rolls up their sleeves, owns the details and keeps multiple programs moving to hit deadlines for several stakeholders. Highly organized and detail-oriented, with strong written and verbal communication and confidence engaging people across roles and industries. Eager to learn data‑driven marketing strategy and grow quickly in a fast‑paced, collaborative environment. A curious, adaptable mindset motivated by growth and team impact. Other things to know Learning & Development There is no one‑size‑fits‑all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys. Responsible Use of AI in Recruitment At Thoughtworks, we use AI tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions. Crucially, our AI tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers. We are committed to fairness and responsible AI. We actively manage our AI systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third‑party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks AI Policy for Recruitment. EEO Thoughtworks is an equal‑opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, #J-18808-Ljbffr Thoughtworks